What Is Ads.txt and Why Do I Need It?

Guides, Ad Quality, Ad Stack Strategies, Monetization Strategies, Analytics & Performance

What is ads.txt? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]

Read More

How Viewable Ads Work

Viewability

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]

Read More

How to Report Bad Ads

Ad Quality

Sovrn actively scans 100% of our bid responses looking for malicious activity which includes malware and redirects. The bad actors that insert malware and redirects into ads change their practices erratically, so there is a chance that we won’t catch every instance.

Read More

Server-side Header Bidding vs. Browser-side Header Bidding – What’s the Difference?

Header Bidding, #asksovrn

Up until now, publishers using header bidding have used browser or client-side header bidding. With browser-side header bidding, advertisers bid […]

Read More

Glossary of Digital Advertising Terms

Get Started Series, Meridian Support

There’s lots of lingo in digital advertising. Here we shed light on the terms so you can understand what the […]

Read More

What’s the Difference Between Google AdSense and DoubleClick AdExchange?

#asksovrn

Google AdSense and DoubleClick AdExchange are both ad placement services owned and operated by Google. So how are they different? As […]

Read More

Best Practices for Outstream Video Advertising

Monetization Strategies, Video

Outstream advertising provides video revenue without the need for publisher video content. Advertisers love them because they are in-view ads, […]

Read More

What’s the Difference Between RTB, PMPs and Programmatic Direct?

Desktop/Mobile Ads, Monetization Strategies, #asksovrn

As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]

Read More

#asksovrn: What’s Server-side Header Bidding?

Header Bidding, #asksovrn

By now we all know header bidding has become a major focus in digital advertising. In the space of two […]

Read More

How To Reduce Header Bidding Discrepancies

Header Bidding

One of the major benefits of header bidding versus standard waterfall is the promise of reduced discrepancies. In certain cases, […]

Read More

The Absolute Beginner’s Guide to Google DFP

DFP Series

Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) […]

Read More

Strategies for Improving Ad Viewability on Your Website

Viewability

While the concept of viewability is relatively simple, measurement is not so straightforward. At this juncture, not every impression can […]

Read More

The Complete Guide to Facebook & Instagram Ads

Social Media

Why paid social? Facebook and Instagram are the powerhouses of modern day social media. The best way to harness their […]

Read More

#asksovrn: What Is Outstream Video

Video, #asksovrn

    There’s lots of talk about the high CPM’s of outstream video advertising otherwise known as native video advertising. […]

Read More

Beyond the Fold: A Viewability Webinar Recording

Viewability, Webinars

Here are the slides from our Beyond the Fold Viewability Webinar. Summary below! What is viewability? “An ad is viewable […]

Read More

Decoding DFP: A Webinar Recording for DFP Beginners

DFP Series

There’s no doubt about it – DFP is complicated with a steep learning curve. Listen to this webinar recording to […]

Read More

What is Dynamic Allocation?

DFP Series

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]

Read More

How to Install Third-Party Video Tags in DFP

DFP Series

Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step […]

Read More

#asksovrn: What the F**K are VPAID Errors and Why Should I Care?

Video

In the latest #asksovrn, we were asked to shed light on VPAID Errors, how they hurt video advertising revenue and how […]

Read More

How to Install Third-Party Video Ad Tags in DFP: A step-by-step guide

DFP Series, Guides

Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step […]

Read More

DFP Optimization Tips for Publishers

DFP Series

Optimizing and troubleshooting DFP can be tricky, so we wanted to provide several tried-and-true DFP optimization tips. Before we get […]

Read More

The Guide to Facebook Instant Articles, Google AMP & Apple News

Guides, Content Strategies

What they are, how they are shaking up online publishing and mobile content discovery, and how to use them to […]

Read More

Sovrn Ad Sizes Guide

Guides, Get Started Series

Learn all the programmatic ad sizes to monetize your websites content on the Sovrn network.

Read More

#asksovrn: Why Do Header Bidders Make More Money Than Waterfalls?

Header Bidding, #asksovrn

For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall. This video covers: […]

Read More

#asksovrn: How is Header Bidding Different from a Traditional Waterfall?

Header Bidding, #asksovrn

As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]

Read More

Webinar Recording: The Biggest Trend in Mobile

Content Strategies, Social Media, Webinars

The biggest trend in mobile publishing is content distribution. Join us as we dive into the mysteries of Facebook Instant Articles, Google AMP and Apple News.

Read More

#asksovrn: How Can I Use Sovrn and AdSense Together?

Desktop/Mobile Ads, Monetization Strategies, #asksovrn

As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]

Read More

Get Started Series #3: Answering Your FAQs

Get Started Series

In this Get Started video, we will answer the questions we most frequently hear from our publishers. We will also […]

Read More

Get Started Series # 2: How to Check Earnings and Audience Insights in Meridian

Get Started Series

In this Get Started Video, you will learn how to check earnings and audience insights in Meridian. This video covers: […]

Read More

Get Started Series # 1: How to Create Ad Tags in Meridian

Get Started Series

In this Get Started Video, you will learn how to create ad tags in Meridian and begin monetizing with sovrn. […]

Read More

How to Install Mobile Ads on WordPress Sites

Desktop/Mobile Ads

Ever wondered how to install mobile ads on WordPress? Look no further. Here’s how to start making money from mobile […]

Read More

How to Get Started with Sovrn In-Stream Video

Video

Video advertising is becoming increasingly popular with publishers. This is because of two main factors: one, it generates 2-3x the […]

Read More

#asksovrn: What is Google AMP?

Content Strategies, Social Media

  We sat down with Jack Downey, our Director of Market Development here at Sovrn to talk with you guys […]

Read More

How to Pass Back from Sovrn to AdSense, and Why Using Both Makes You More Money

Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies

One question we often hear from publishers is, “How can I use Sovrn while still using AdSense?” Our answer? Have […]

Read More

The Definitive Guide to Header Bidding

Guides, Case Studies, Monetization Strategies, Get Started Series, Meridian Support

Header bidding is revolutionizing the digital advertising world, and for good reason – it works. Not only does header bidding […]

Read More

#asksovrn: VAST vs. VPAID Video Ads

Video, #asksovrn

Learn the difference between VAST and VPAID video ads for programmatic video ads.

Read More

Webinar Recording: How to Achieve 5X Growth with Paid Social Media

Monetization Strategies, Social Media, Webinars

Learn how to set up, optimize and analyze paid social media strategies to build traffic, visibility and revenue in facebook and instagram.

Read More

Troubleshooting FAQ’s: Setting up Video Ad Tags on Meridian

Video, Meridian Support

Got a question about setting up your video advertisements? Check out these frequently asked questions by our Publishers. If you can’t find your answer, contact Sovrn Support or contact your Publisher Advocate.

Read More

Webinar Recording: Going Deep With Header Bidding

Header Bidding, Monetization Strategies, Webinars

This webinar was organized for publishers who want a more advanced dive into header bidding workflows, technology, integration and optimization. […]

Read More

#asksovrn: How to Jumpstart Mobile Video Ads

Desktop/Mobile Ads, Monetization Strategies, Video, #asksovrn

Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.

Read More

#asksovrn: How Header Bidding Works

Header Bidding, Monetization Strategies, #asksovrn

Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.

Read More

How to Install your Sovrn In-Stream Video Ad Tags: A Step-by-Step Guide

Video

Learn how to set up instream video ad tags in sovrns meridian platform and on a video player.

Read More

Spanishdict.com Transitions to Header Bidding

Header Bidding, Case Studies

Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks to maximize their […]

Read More

Livingly Media Moves to Header Bidding

Header Bidding, Case Studies

With its size, scale, and growth plans, Livingly Media views programmatic advertising as a key part of its business plans […]

Read More

Sortable Eliminates Lost Impressions with Header Bidding

Header Bidding, Case Studies

Sortable was looking for a way to stop losing revenue from lost impressions in a traditional waterfall and ultimately increase yield. […]

Read More

Header Bidding Installation Guide: Sovrn Header API v 1.0

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

Read More

Header Bidding Installation Guide: How to Install the Header Code

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

Read More

Header Bidding Installation Guide: How to Set Up Header Bidding in DFP

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

Read More

Header Bidding Installation Guide: How to Install the Header Adaptor

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

Read More

Header Bidding Installation Guide: The Header Auction Workflow

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

Read More

Header Bidding Installation Guide: Pre-Bid Auction API v 1.0

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

Read More

Header Suite – Your Header Bidding Solutions

Header Bidding

Introducing the Sovrn Header Suite:  Your one-stop-shop for all things Header Bidding. The Sovrn Header Suite provides publishers with different […]

Read More

Header Bidding: What’s in it for Publishers?

Header Bidding

Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you.

Read More

#asksovrn: How to Survive Adblocking

Ad Quality, #asksovrn

For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]

Read More

Webinar Recording: How to Survive Adblocking

Ad Quality, Webinars

We asked tough questions to one of the top adblocking experts in the world, Pagefair’s CEO Sean Blanchfield. Adblocking is […]

Read More

Webinar Recording: How to Succeed with Header Bidding

Header Bidding, Webinars

In this webinar Tony Casson, our Sr. Director of AdTech Products, interviews Gabriel DeWitt, VP of Monetization at Curse, to […]

Read More

#asksovrn: How to Maximize CPMs this Holiday Season

Monetization Strategies

For this episode we were asked, “How can I maximize CPMs over the holidays?” So we asked our data scientists […]

Read More

#asksovrn: What’s the Difference between CPM and RPM?

Desktop/Mobile Ads, Analytics & Performance, #asksovrn

In this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two Sovrn Publisher Advocates, […]

Read More

Future of Online Publishing on Social Networks

Content Strategies, Social Media

John Battelle Interviews Ev Williams, CEO/Founder of Medium Talk about a meeting of the minds! John Battelle (Wired, Federated Media, […]

Read More

How to Select Display Ad Sizes For Your Site Layout

Desktop/Mobile Ads, Monetization Strategies, Get Started Series

Choosing ad units that fit into your already existing site layout is a key component of a successful monetization strategy. […]

Read More

#asksovrn: What Ad Sizes for Websites Get the Highest CPM?

#asksovrn

In this episode of #asksovrn we answer “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you […]

Read More

How to Adjust Price Floors to Maximize Yield

Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies

Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.

Read More

#asksovrn: What mobile ad sizes do best?

Desktop/Mobile Ads, Monetization Strategies

In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley […]

Read More

Whitepaper: Leveling the playing field – How Sovrn is helping independent publishers take advantage of Big Data

Guides, Monetization Strategies

A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]

Read More

Top 5 Support Sovrn FAQ’s

Meridian Support

We talk to a lot of publishers. Here are the Top 5 Support Sovrn FAQ’s. We’re excited you’ve joined our […]

Read More

How To Add your Sovrn Ad Tags in 8 Quick Steps

Desktop/Mobile Ads, Get Started Series, Meridian Support

Welcome to the Sovrn network of independent and influential publishers! Now it’s time to get set up so that you […]

Read More

Webinar Recording: How to Build Your Site’s Influence and Make Money

Monetization Strategies, Webinars

Learn how to make money blogging through sponsored content and digital advertising. Through each section of this webinar, you will gain actionable datapoints to help you with your content and revenue strategies.

Read More

Infographic: 5 Display Advertising Mistakes That Hurt Your UX

Desktop/Mobile Ads, Ad Stack Strategies, Content Strategies

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

Read More

Infographic: Customer Journey Mapping Across Devices

Monetization Strategies

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

Read More

#asksovrn: What’s the difference between CPM for ATF vs BTF ads?

Desktop/Mobile Ads, Ad Stack Strategies, Analytics & Performance, #asksovrn

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

Read More

#asksovrn: How Many Ads Should I Have On My Site?

Desktop/Mobile Ads, Ad Stack Strategies, Analytics & Performance, #asksovrn

#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]

Read More

How To Set Price Floors To Make The Most Money With Display Advertising

Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies, Analytics & Performance, Meridian Support

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]

Read More

8 Steps to Installing Ad Tags in DFP

DFP Series, Guides

If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that […]

Read More