Glossary of Digital Advertising Terms

There’s lots of lingo in digital advertising. Here we shed light on the terms so you can understand what the […]

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#asksovrn: What the F**K are VPAID Errors and Why Should I Care?

In the latest #asksovrn, we were asked to shed light on VPAID Errors, how they hurt video advertising revenue and how […]

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Sovrn Ad Sizes Guide

Learn all the programmatic ad sizes to monetize your websites content on the Sovrn network.

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Webinar Recording: The Biggest Trend in Mobile

The biggest trend in mobile publishing is content distribution. Join us as we dive into the mysteries of Facebook Instant Articles, Google AMP and Apple News.

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#asksovrn: What is Google AMP?

  We sat down with Jack Downey, our Director of Market Development here at Sovrn to talk with you guys […]

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Webinar: 5X Growth w/ Paid Social Media

Learn how to set up, optimize and analyze paid social media strategies to build traffic, visibility and revenue in facebook and instagram.

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Troubleshooting FAQ’s: Setting up Video Ad Tags on Meridian

Got a question about setting up your video advertisements? Check out these frequently asked questions by our Publishers. If you can’t find your answer, contact Sovrn Support or contact your Publisher Advocate.

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Webinar Recording: Going Deep With Header Bidding

This webinar was organized for publishers who want a more advanced dive into header bidding workflows, technology, integration and optimization. […]

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#asksovrn: How to Jumpstart Mobile Video Ads

Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.

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#asksovrn: How Header Bidding Works

Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.

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How to Install your Sovrn In-Stream Video Ad Tags: A Step-by-Step Guide

Learn how to set up instream video ad tags in sovrns meridian platform and on a video player.

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Header Bidding: What’s in it for Publishers?

Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you.

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#asksovrn: How to Survive Adblocking

For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]

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Webinar Recording: How to Survive Adblocking

We asked tough questions to one of the top adblocking experts in the world, Pagefair’s CEO Sean Blanchfield. Adblocking is […]

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#asksovrn: How to Maximize CPMs this Holiday Season

For this episode we were asked, “How can I maximize CPMs over the holidays?” So we asked our data scientists […]

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Future of Online Publishing on Social Networks

John Battelle Interviews Ev Williams, CEO/Founder of Medium Talk about a meeting of the minds! John Battelle (Wired, Federated Media, […]

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#asksovrn: What Ad Sizes for Websites Get the Highest CPM?

In this episode of #asksovrn we answer “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you […]

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How to Adjust Price Floors to Maximize Yield

Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.

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#asksovrn: What Mobile Ad Sizes Do Best?

In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley […]

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Whitepaper: Leveling the playing field – How Sovrn is helping independent publishers take advantage of Big Data

A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]

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Webinar Recording: How to Build Your Site’s Influence and Make Money

Learn how to make money blogging through sponsored content and digital advertising. Through each section of this webinar, you will gain actionable datapoints to help you with your content and revenue strategies.

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Infographic: 5 Display Advertising Mistakes That Hurt Your UX

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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Infographic: Customer Journey Mapping Across Devices

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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#asksovrn: What’s the difference between CPM for ATF vs BTF ads?

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

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#asksovrn: How Many Ads Should I Have On My Site?

#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]

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How To Set Price Floors To Make The Most Money With Display Advertising

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]

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8 Steps to Installing Ad Tags in DFP

If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that […]

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