There’s lots of lingo in digital advertising. Here we shed light on the terms so you can understand what the […]
In the latest #asksovrn, we were asked to shed light on VPAID Errors, how they hurt video advertising revenue and how […]
Learn all the programmatic ad sizes to monetize your websites content on the Sovrn network.
The biggest trend in mobile publishing is content distribution. Join us as we dive into the mysteries of Facebook Instant Articles, Google AMP and Apple News.
We sat down with Jack Downey, our Director of Market Development here at Sovrn to talk with you guys […]
Learn how to set up, optimize and analyze paid social media strategies to build traffic, visibility and revenue in facebook and instagram.
Got a question about setting up your video advertisements? Check out these frequently asked questions by our Publishers. If you can’t find your answer, contact Sovrn Support or contact your Publisher Advocate.
This webinar was organized for publishers who want a more advanced dive into header bidding workflows, technology, integration and optimization. […]
Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.
Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.
Learn how to set up instream video ad tags in sovrns meridian platform and on a video player.
Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you.
For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]
We asked tough questions to one of the top adblocking experts in the world, Pagefair’s CEO Sean Blanchfield. Adblocking is […]
For this episode we were asked, “How can I maximize CPMs over the holidays?” So we asked our data scientists […]
John Battelle Interviews Ev Williams, CEO/Founder of Medium Talk about a meeting of the minds! John Battelle (Wired, Federated Media, […]
In this episode of #asksovrn we answer “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you […]
Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.
In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley […]
A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]
Learn how to make money blogging through sponsored content and digital advertising. Through each section of this webinar, you will gain actionable datapoints to help you with your content and revenue strategies.
One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]
When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]
#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]
#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]
When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]
If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that […]