Detect and Measure

On average we see an ad blocking rate of about 17%. However, ad-blocking rates vary from site to site. We’ve seen as low as 5% and more than 50%+ on publisher domains. Our Detect and Measure solution will help you understand the impact of ad-blocking on your site and where you are most vulnerable to ad-filtering in terms of devices.

Whitelist Messaging

Whitelist messaging allows you to display a customizable message to ad-blocking users requesting that they whitelist your site. When users whitelist your site, the ad-blocking software allows ads to be displayed, restoring revenue. The effectiveness of whitelist messaging varies depending on site demographics and user engagement. But some sites in the Sovrn network have had 1 out of 2 users turn off their blocker. On average we see a 5% increase in monetizing page views for sites with whitelist messaging installed.

How It Works

To enable Adblock Unlock on your site you need to sign up in Meridian and install a script tag that is unique to your site. You will see ad-blocking data in meridian shortly after your tag is live. Detailed installation information is available on Sovrn Community.

After about seven days of data collection we will run an automated test on a small percentage of your ad-blocking traffic to help you understand how effective whitelisting messaging will be for your site. You will be able to see the results of this test in your email and on meridian.

If you decide that you want to use whitelist messaging, you can enable and configure it in meridian. Detailed configuration instructions are available on Sovrn Community.

To enable adblock unlock on your site you need to sign up in Meridian and install a script tag that is unique to your site.