For publishers who already have a custom header bidding implementation mediating their bid results or are using DFP to settle auctions. The API affords the highest level of customization for publishers with a dedicated technical resource.
For publishers who want an adaptor for the Prebid.js open source code project. Adaptors for other mediation solutions are also available.
Publishers who are using DFP to settle their header bidding auction can simply use sovrn’s meridian platform to create header bidding tags for use in DFP. This is the header bidding “easy button”.
Lower the likelihood of missed ad calls and inaccurate reporting with less back and forth between you and your ad partners.
Record the actual price paid for every single impression with your optimized ad server.
Invest in the upfront work for implementing header bidding so you can stop tweaking your ad stack to get results.