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This year has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency and brand safety have taken center stage. Next year is shaping up to be no different, as the industry looks ahead to key issues which will dominate the news agenda over the next 12 months and beyond.

We’ve rounded up key predictions from leading industry figures who detail what 2018 might have in store, from more emphasis on transparency to the impact of the General Data Protection Regulation (GDPR), the ongoing development of artificial intelligence and machine learning technologies for publishers, and why models such as subscriptions, content bundling, and native advertising will become more prominent.

 

Read the whole article here: 2018 Publishing and Advertising Predictions

Source: Global News Wire (INAP)

Article length: 625 words

Reading time: less than 5 minutes

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