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In just three weeks, Google will launch an ad blocker for its Chrome browser, which has the potential to disrupt the publishing industry. With the aim of improving the user experience, the blocker will shield browser surfers from ads that fall short of standards determined by the Coalition for Better Ads – that is, disruptive full-page, flashing ads, as well ads with auto playing sound and video.

In the lead up to its launch, WNIP has spoken to a number of industry experts who examine the impact of Chrome’s ad blocker on the digital advertising ecosystem.

 

Read the whole article here: Google’s new blocker: The death of ads or a necessary change?

Source: What’s New In Publishing

Article length: 949

Article reading time: less than 5 minutes

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