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The great online clean-up is making good progress. The IAB UK has announced today that 13 member companies have now gained certification for its new Gold Standard.

AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and We’ve were named as part of an initiative that aims to raise standards in the online advertising market.

The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience by adhering to specific IAB principles.

Launched in 2017, the scheme has now seen more than 80 companies registered, with the first certification announced in February.

 

Read the whole article here: Host of Companies Awarded IAB’s ‘Gold Standard’

Source: Mediatel

Article length: 495 words

Reading time: less than 4 minutes

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