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The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold Standard as part of an initiative to improve the quality of digital advertising, as well as separate CSR schemes including a tie-up with mental health charity Mind.

The trade body will use its annual flagship conference, hosted today (June 7) to reveal the latest status update of the initiative which encourages adtech companies and publishers to reduce ad fraud, bolster brand safety plus improve the consumer experience of online advertising by discarding “bad ad” formats.

Initially launched nine months ago, the IAB Gold Standard has currently been awarded to 27 companies including some of the industry’s largest names, such as Google, Oat, and AppNexus, as well as the UK’s best-known publishers including News UK, Trinity Mirror, The Guardian and Telegraph Media Group*. In a statement announcing the update, Jon Mew, IAB chief executive officer, said the day’s proceedings were geared towards encouraging the industry to ensure it is “Moving Forward.”

 

Read the whole article here: IAB CEO: ‘we have to look at the long-term health of our industry’

Source: The Drum

Article length: 916 words

Reading time: less than 6 minutes

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