Ad Viewability Hits A Record High – That’s Good, Right?

With reports that viewability is at a record high, research published by Sovrn Holdings tells a different story. On the […]

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The Net Neutrality Bill Matters and So Does Your Voice

In a matter of days, the 2015 Open Internet Order is set to be repealed by the FCC. This will […]

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Certain Banner Ad Placements 9x as Effective

Below the fold ads (ads which a user has to scroll down a web page to see) are up to […]

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Study Shows Surprising Below the Fold Engagement

  The study, from publishing technology firm Sovrn, looked at over three billion engagement events covering 130 million page views, […]

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Why Publishers Should Take Action on Net Neutrality

  The legal and political debate around net neutrality rages on following the Federal Communications Commission’s (FCC) decision to repeal […]

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Supply Side Platform (SSP) Software Growth Imminent

  If you are involved in the Supply Side Platform (SSP) Software industry or intend to be, then this study […]

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Advertising Technology Growth According to New Analysis

  HTF Market Intelligence published a new industry research that focuses on Digital Advertising Platforms market and delivers in-depth market analysis […]

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Ad Serving Companies Sizmek & PubMatic Join Forces

  According to the quarterly Digital Publishers Revenue Index (DPRI), publishers’ total digital revenue grew by 5.6% year-on-year in December […]

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Google’s Response to Header Bidding is Live

Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is […]

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Google Announces Rollout of Exchange Bidding

  Google’s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers […]

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Sovrn First ‘Support’ Certified Company Under IAB UK Gold Standard

  Sovrn today announced it has become the first adtech company to achieve certification for the Internet Advertising Bureau’s (IAB) […]

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Sovrn Featured As One Of The Most Trusted Sellers In Pixalate’s 2017 Report

  Which programmatic sellers were the most trustworthy in 2017? Pixalate’s Seller Trust Indexes bring transparency to the programmatic industry […]

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When low cost means high loss in programmatic ad buying

  Cost has always been a main driver in the adoption of programmatic, with research from IAB Europe revealing 70% […]

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Sovrn featured in Global Digital Advertising Platforms Market Size, Status And Forecast 2023

  The comprehensive report on global market offers in-depth visions into the key drivers and restraints, promising trends, emerging opportunities, […]

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London Brand Safety Summit 2018: it still matters

  Brand safety is one of the most critical issues facing publishers and advertisers in today’s complex digital ecosystem. To […]

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Digital Advertising Platforms Market Dynamics, Comprehensive Analysis, Growth,Trends Prospects and Opportunities 2026

  The report, titled Digital Advertising Platforms Market presents an in-depth study of the market. Providing a brief history about […]

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The Digital Dozen – by Andy Evans, CMO of Sovrn

  The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak […]

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Global Digital Advertising Platforms Market trends, research, Analysis and projections for 2018-2022

  The report titled, “Global Digital Advertising Platforms Market Report 2018,” has been recently added by IT Intelligence Reports to […]

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Brand Safety Summit London Focuses on GDPR, Artificial Intelligence and Making Digital Advertising Work For Healthcare

  The 614 Group announced today that the 8th Brand Safety Summit, entitled Brand Safety Applied will take place in London […]

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Direct Marketing News talks about The 4 AdTech Trends to Adopt in 2018

  Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums, agencies […]

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The state of ad blocking, by Jack Downey, Vice President of Sovrn Labs

  The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad […]

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Andy Evans, Sovrn CMO, talks about display advertising and why viewability is vastly overrated

  When the Media Ratings Council (MRC) released its viewability standard in 2014, it was a huge step forward for […]

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Andy Evans, Sovrn CMO, dissects UK Govt’s review into the future of local news & the digital supply chain, alongside other industry experts

  Last week, UK Prime Minister Theresa May announced a review into the future of the newspaper industry, which included […]

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Sovrn listed by MonetizeMore as one of the best ad networks in 2018

  It’s the start of a new year and what better way to ensure your publisher business’ success in 2018 […]

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Advertising Has A Problem, But Ads.txt Can’t Fix It Alone

There’s a shiny new weapon in the fight against digital ad fraud, and everybody’s talking about it. Although the ads.txt […]

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Sovrn starts working with Factmata to help address Fake News

“Sovrn is passionate about working with independent publishers of quality content. To offer further quality metrics to our buyers, we […]

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MarTech Series interviews, Andy Evans, CMO, Sovrn

Tell us about your role and how you got here. What inspired you to be part of a digital adtech […]

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Google’s new blocker: The death of ads or a necessary change?

  In just three weeks, Google will launch an ad blocker for its Chrome browser, which has the potential to […]

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Sovrn CEO Explains the Value of Niche Publishing on CNBC

As digital advertising overtakes TV, Sovrn, CEO, Walter Knapp talked to CNBC about the extra value that can be found […]

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IPA Bellweather Report Shows An Increase In Overall Internet marketing Spend In Q4 2017

  Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the […]

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The sell-side’s role in tackling ad fraud

  Digital advertising is a dynamic and exciting industry, but as with any rapidly evolving sector, it does have its […]

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Rethinking Monetization in The Ad Blocking Era, by Jack Downey, Vice President of Sovrn Labs

  If you were to ask what is behind the growth of ad blocking, the most commonly held view blames […]

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Q&A with Andy Evans, CMO, discusses: ad fraud goes beyond ads.txt, whitelists and ad blocking

In this Q&A with ExchangeWire, Andy Evans, CMO, Sovrn, suggests measures to be taken against ad fraud which go beyond mere […]

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