Sovrn CMO explains why there’s more to success than CPMs

Digital advertising remains an essential element of publisher monetisation strategies, but the way ad inventory and demand partners are managed […]

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News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue

  To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test […]

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Sovrn listed as number 10 on Ads.txt Industry Dashboard

  The Ads.txt Industry Dashboard delivers a daily, updated industry overview and analysis of the Ads.txt initiative adoption by the […]

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Andy Evans, Sovrn CMO, talks about why engagement is more important than viewability for effective ads

  Measuring the effectiveness and efficiency of ad campaigns is something the industry should aspire to, there is a long […]

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Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?

  Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive […]

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WTF is ads.cert?

  Cleaning up the digital ad supply chain is now the rallying cry for most of the digital media industry, […]

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Will Ads.cert Be The IAB’s Next Big Inventory Clean-Up Play?

  Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, […]

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Should media buyers resist the whitelist?

  Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a […]

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Why Net Neutrality Matters

  Net neutrality is the single most important attribute of the internet and is vital to maintaining free speech. It […]

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Raising the Demand for Digital Advertising

  This report gives us an overview of the Global Digital Advertising Platforms Market which is classified on the basis of […]

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3 Reasons Why Niche Publishers could Offer a Better Digital Advertising Deal

  Andy Evans CMO, Sovrn says, it can be hard for advertisers to choose inventory that reaches their specific target […]

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Supply Side Platform Software Market Analysis

  The report provides a comprehensive analysis of the Supply Side Platform (SSP) Software industry market by types, applications, players, […]

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Recent Research: Digital Advertising Platforms

This report studies the global Digital Advertising Platforms market analyzes and researches the Digital Advertising Platforms development status and forecast […]

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Jumpstarting Time-Based Transactions

  We’ve long talked about taking viewability to the next level, and that’s dynamically serving ads in view—being proactive about […]

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DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

  DigiTrust, intended as a neutral, independent, nonprofit ID consortium with initially 20 tech partners on board, was only established […]

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INAP and Sovrn Announce Cloud Hosting Relationship to Silicon Valley

  In August, Sovrn chose INAP, among other large competitors, based upon the Company’s ability to support Sovrn’s continued growth […]

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INAP and Sovrn Expand Cloud-Hosting Relationship to Silicon Valley

ATLANTA and BOULDER, Colo., Nov. 13, 2017 — Internap Corporation (INAP), a provider of high-performance Internet infrastructure, Colocation, Network and Managed […]

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2018 Publishing and Advertising Predictions

  This year has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency […]

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AOP Launches New Ad Quality Charter

  The Association for Online Publishing (AOP) has signed a new Ad Quality Charter in an attempt to set a new […]

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Launch of Gold Standard Is a Positive Step, But More Still Needs Doing

  In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK […]

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Header Bidding is the Future of Publisher Income

  Header bidding is an important revenue stream for publishers, but it is still a “gawky adolescent with much room […]

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Webinar on Demand: Best Practices for Working With Publishers on Ad Fraud

  Pixalate hosted a panel of experts to share best practices for working with publishers on programmatic quality. These experts […]

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Roxot Conducts Top Header Bidding Partners Report

  In collaboration with publishers using Prebid Analytics by Roxot, Roxot conducted a header bidding partners research based on the real publishers’ client-side data. With the […]

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DMEXCO 2017 Roundup for Marketers: “The Art of Narrative Disruption”

  Andy Evans, CMO, Sovrn, said the single most important discussion of dmexco 2017 was around the idea that the digital […]

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Four Key Takeaways from AdWeek New York

  NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and […]

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Sovrn Approved – JICWEBS UK Good Practice Principles Certificate

August 21, 2017, London, United Kingdom: Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites and […]

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A. Cousin & W. Knapp win E&Y Regional Entrepreneur of Year Awards

  Andrew Cousin, chief executive of Circle Graphics Inc., in Longmont, and Walter Knapp, chief executive of Sovrn Holdings Inc., […]

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Sovrn Again on Top of Pixalate Rankings

May 3, 2017, BOULDER, Colo.—Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has again received […]

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Sovrn Tops Pixalate Rankings

Sovrn tops list of trusted programmatic advertising supply sources  April 4, 2017, BOULDER, Colo.—Sovrn®, advocate and partner to independent publishers, […]

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Sovrn DEMO deals now available

Demographic-based audiences within the Sovrn network are now available via our audience on tap line up April 3, BOULDER, Colo.—SovrnⓇ, […]

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Sovrn Gives Buyers More Options with Plunge Digital

Media buyers can utilize Plunge Digital data for better campaign results March 20, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to […]

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Sovrn Partners with Database Marketing Agency Stirista for More Buyer Options

Media buyers can utilize Stirista data for better campaign results March 8, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent […]

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Sovrn Gives Buyers More Options with Alliant

Buyers can now access Alliant’s proven audiences, powered by consumer transactions, for more profitable campaign results February 21, 2017, BOULDER, […]

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