We’ve been working with thousands of online publishers for the better part of a decade, and over that time I’ve been asked a lot of things. Each time I’ve answered their questions candidly and forthrightly. Most of the questions have to do with how they can make more money to effectively monetize their hard work. When it comes to advertising, here are some of the most common questions we get and some answers to consider:Read more
BOULDER, Colo.–(BUSINESS WIRE)–Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has released SSL-compliant advertising functionality to give publishers greater security for their audiences and access to SSL-compliant demand sources.
The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform.Read More
Sovrn completed its acquisition of U.K.-based //Signal, which has patent-pending technology that aims to help publishers improve monetization by making […]Read more
Publisher network and ad tech firm Sovrn bought UK-based viewability company //Signal Wednesday for an undisclosed amount of cash and […]Read more
Sovrn Holdings Inc. has acquired another business to expand its ad technology and gain a London presence just as work begins on a new Boulder headquarters building Sovrn plans to move to later this year.Read more
April 20, 2016, BOULDER, Colo.—Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, has completed the acquisition of UK-based //Signal. Terms of the deal were not disclosed. The transaction, which closed on April 18, 2016, brings to Sovrn //Signal’s innovative in-view ad technology as well as international expansion with a highly experienced London based team.
This article by MediaPost covers Sovrn’s announcement of its Sovrn Viewability Assurance program. Through Sovrn’s program, an advertisers can define […]Read more
Monday September 21st, 2015 – Boulder, CO – Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing its Viewability Assurance program. The Sovrn Viewability Assurance(™) program simplifies programmatic advertising by enabling buyers to purchase viewable impressions regardless of the viewability standard they require.
Sovrn announces the release of its Pre-Auction API, which enables publishers to use Header Bidding to improve their ad revenue optimization. By enabling publishers to receive and simultaneously evaluate real-time bids from multiple advertisers, Header Bidding eliminates the need for publishers to statically prioritize their advertisers in their ad server (a process called waterfalling) and sequential request and process bids.Read more
September 8th, 2015, BOULDER,Colo.—Sovrn Holdings, Inc., partner and advocate to over 50,000 independent publishers and their websites, is today releasing its Pre-Auction Bidding API to help online publishers better optimize their ad revenue. One of the first publishers to use this technology is Curse, a leading creator of premium content for gamers.
In this article written for MarketingLand, Keith Fagan, VP of Data, offers some steps that independent publishers can take to benefit from the growing trends of engagement and viewability in programmatic advertising.Read more
BOULDER, Colo., Aug. 27, 2015 – The I² Independent x Influential Summit today announced two new speakers for the Sept. 9 event taking place at the Fairmont in San Francisco. Ben Thompson, founder and author of stratechery.com will be kicking off the day with a morning keynote on “Aggregation Theory.” Tamsen Webster, executive producer of TEDx Cambridge, will be closing out the summit by discussing “What TED can teach us about content creation.”
Sovrn Holdings raises another $18 million in additional funding. Investors include existing investors the Foundry Group, Archer Venture Acquisitions, Oak Investments, and John Battale.Read more
The ad tech industry is facing a lot of turbulence and change, some of it self-inflicted. In this interview with Business Insider, Walter Knapp, CEO of Sovrn and 20 year tech veteran, shares some of his insights into what makes the ad tech world tick, why some ad tech companies and facing hard times, and what may be the future of the industry.Read more
BOULDER, Colo. August 19, 2015 – Sovrn Holdings, Inc., advocate of and partner to almost 50,000 websites across the independent web, today announced that it has closed an $18 million funding round led by Foundry Group. The round includes participation from existing investors Oak Investment Partners, Archer Venture Acquisitions and John Battelle.
Who: Sovrn Holdings is bringing together pioneers, entrepreneurs and independent publishers to examine the transformation happening in the publishing industry with a particular focus on innovation among indie publishers as part of the first I2 Independent x Influential Conference www.isquaredevent.com, hashtag #isquared2015
Walter Knapp, CEO of Sovrn, was recently a finalist in the EY 2015 Entrepreneur of the Year’s ad technology category. In this article by Upstart Business Journal, Walter shares four of the business lessons he learned from his father in how to run a successful business.Read more
With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat. In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker.Read more
BOULDER, Colo. – March 9, 2015 – Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today unveiling Meridian, a new platform for publishers. At no cost to publishers, Meridian offers real-time site analytics, reader segmentation and audience valuation, paired with a complete suite of programmatic advertising tools for display, mobile and video; across both domestic and international traffic.
BOULDER, Colo. Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing that Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, will be speaking at Sovrn’s I2 event on Wednesday, September 9th, 2015 in San Francisco.
March 31, 2015, BOULDER, Colo.- Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today launching its line of programmatic video advertising units. Leading the line-up is in-banner video unit which is now available for all Sovrn publishers to capture higher CPMs, and take more control over how video ads are played across their site and/or online properties.
BOULDER, Colo. – February 12, 2015 – Sovrn Holdings, Inc., partner advocate to over 20,000 independent publishers, has named Todd Siegler its Chief Operating Officer. Siegler will lead publisher development, demand partnerships, finance, human resources, ad operations and technical operations/QA at Sovrn.
For many small and mid-sized publishers, who lack the footprint to generate large amounts of first-party data, the third-party cookie privacy provides a critical and independent way to understand and monetize reader behavior and improve reader experiences.Read more
Growth in the digital publishing industry leaves the door open for bad ads (ad fraud), which can vary from simply annoying to very dangerous for advertisers and users alike.Read more
BOULDER, Colo. and NEW YORK – January 27, 2015 – Sovrn Holdings, Inc., partner advocate to almost 20,000 publishers across the independent web, and Forensiq, an advertising technology company that helps eliminate display fraud, today announced they are working together to further improve quality and trust in online advertising. Sovrn will integrate Forensiq’s fraud detection technology to ensure its network of publishers remains free of fraudulent traffic.
BOULDER, Colo.– November 11, 2014–Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, is announcing that the company is now ranked, by Quantcast, as the world’s fourth largest publisher network. Every month, Sovrn reaches a global audience of over 423 million people with more than 700 million unique visitors. According to October data, Sovrn is now the third largest publisher network in the United States reaching over 201 million people every month in the US.
Back in the 1970s, growing up in the Bay area in California, Walter Knapp watched as his dad did something rare back then: he helped co-found a company and then took it public.Read more
Apparently publishers don’t think too highly of the digital ad industry’s monetization offerings — or of their own. A recent research report found that most publishers gave themselves (and the industry) a “C” grade when it came to effective monetization of content.Read more
The availability of more data and more inventory is a positive indicator of an industry on the rise. Programmatic capabilities driven by technology are a catalyst for positive change.Read more