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When news breaks of a major brand’s digital ads appearing alongside inappropriate or extremist content, there is an almost audible, collective sigh of relief from CMOs around the world rejoicing in the fact it is not them – this time. For brands, this is a nightmare of epic proportions because it erodes trust between consumers and brands.

Today, more than three-quarters (78%) of UK marketing heads say they have become more concerned about brand safety, according to research by Teads.

Brand safety is not something that can be ‘solved’; and thoughts of unintended misplacement of ads will always concern marketers. Advertisers, media agencies, and technology companies need to come together to protect consumers and businesses from malicious or misleading content online.

 

Read the whole story here: Using Natural Language Processing to Understand Grey Areas in Brand Safety

Source: ExchangeWire

Article length: 721

Reading time: less than 6 minutes

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