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Andy Evans CMO, Sovrn says, it can be hard for advertisers to choose inventory that reaches their specific target audience and effectively captures attention. But, with quality content that speaks to unique passions and inspires significant engagement, mid and long-tail niche publishers provide a valuable opportunity to maximize the messaging impact that may be just what advertisers are looking for.


Read the whole article here: 3 Reasons Why Niche Publishers could Offer a Better Digital Advertising Deal

Source: MarTech Advisor

Article length: 1087

Reading time: less than 5 minutes

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