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Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques to guarantee the value of the websites on which they advertise, writes Andy Evans, CMO at Sovrn, exclusively for ExchangeWire.

 

Read the whole article here: Should Media Buyers Resist the Whitelist?

Source: ExchangeWire

Article length: 1147

Article reading time: less than 6 minutes

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