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Media buyers can utilize Plunge Digital data for better campaign results

March 20, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent publishers representing more than 80,000 websites, has added data solutions from Plunge Digital to the Audience on Tap line-up of always on, always available, deal ID’s available through 11 Demand Side Platforms (DSP).

Buyers working with Sovrn have unique access, at scale, to some of the most engaged audiences found on-line. Utilizing Plunge Digital gives advertisers more control and targeting to a vast array of consumer and B2B audiences they need for campaign success.

“A buyer looking for engaged audiences, at scale, can easily find that with our Audience on Tap deal ID’s,” said Matt Harada, Sovrn’s GM of Data. “Adding Plunge Digital gives buyers more options to quickly find the audience segments that are most valuable. Adding partners like Plunge Digital is part of our commitment to give advertisers and publishers more ways to succeed.”

“Plunge Digital is extremely excited to be a contributor to Sovrn’s outstanding platform. We feel the partnership with Sovrn will give Plunge Digital’s outstanding and ‘purpose-built’ B to C and B to B audiences more exposure and distribution. We also felt that Sovrn’s dynamic approach and positioning was a good fit for us culturally.” Charlie Dill, SVP Marketing Plunge Digital

Accessing Plunge Digital data is part of Sovrn’s Audience on Tap and is available programmatically through Open RTB integrations with 11 DSP partners. BidSwitch, Centro, Netmining, MediaMath, Doubleclick, Turn, Simpli.fi and Drawbridge allow advertisers to utilize the audience segments in a self-serve, always-on manner. AppNexus, Index, and TradeDesk require a buyer ID to implement.

Sovrn will be releasing a host of always-on, always-available audience options to the Audience on Tap line up. Contact audiences@sovrn.com to get started or visit sovrn.com/buyers/audiences/audience-deals/ to learn more.

About Sovrn
Sovrn believes content creators and publishers are the soul of the Internet. Their content is why the Internet is great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a massive data collective and a complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York, and London. For more information, please visit http://sovrn.com or follow on Twitter @SovrnHoldings

Contact:
Mark Piquette
720-266-5119
mpiquette@sovrn.com

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