Sovrn outstream video enables more ways for publishers to profit from their content with a better audience experience
November 15, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers, who represent more than 80,000 websites, has released new outstream video options to give publishers without video content the benefit of video advertising, across desktop and mobile.
Publishers lacking video content have looked on with envy as video publishers have enjoyed higher revenue from in-stream video advertising. Sovrn’s outstream video lets publishers embrace video advertising in a whole new way and with a great user experience.
“Sovrn’s outstream video has been designed to simply give publishers the benefit of video revenue and with the end user in mind,” said Kevin Gentry, Video Product Manager at Sovrn. “Video advertising is great, but it can be a negative user experience. We built in a better video watching experience with video ads that load only when in view, giving the audience control of audio and the ability to pause and start video.”
Sovrn’s outstream video solution offers publishers a myriad of benefits and features including:
- Video revenue without need for their own video content
- Flexibility on where to place video on the page
- Outstream video works across devices and platforms
- Video only loads when at least 50% in view
- No auto-audio. Only plays when initiated by a user
- User controls for pause and play
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit sovrn.com or follow on Twitter @SovrnHoldings