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Fireside Chat with John Battelle to Explore the Evolution of Digital Marketing – From Content Marketing to Programmatic Advertising

BOULDER, Colo. March 24, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that John Battelle, the company’s Executive Chairman, will keynote ad:tech San Francisco on Thursday, March 27, 2014 at 9 a.m. PT. at the Moscone Center West.

ad:tech San Francisco, the largest digital marketing event of the year, will feature Battelle as the Day 2 Opening Keynote in a fireside chat with Kevin Ryan, founder of Motivity Marketing. The fireside chat will discuss the history and evolution of digital marketing, including its hindrances and untapped opportunities. Battelle will examine the generational shift occurring among online marketers, what’s in store for content marketing, the evolution of video and mobile advertising, why new and innovative tools deliver extreme value to publishers and advertisers, and the shift that brands have had to make in becoming expert marketers.

“ad:tech is one of the most important digital conferences. I’m honored to take the stage to discuss trends impacting publishers, marketers and technologists,” said John Battelle, executive chairman of Sovrn Holdings, Inc. “The adtech industry is constantly evolving as new technologies, formats, and strategies emerge and I’m thrilled that we’ll have the opportunity to sit-down at the show to analyze industry-wide shifts that are happening today and in the future.”

For more information about the Keynote sessions at ad:tech San Francisco visit ad- tech.com/sf/keynotes. On Twitter, follow @adtech and @sovrnHoldings with the hashtag

#adtechSF for real-time updates from the Keynote session with John Battelle.

About ad:tech

ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in six countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.

ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit dmgevents.com.

About Sovrn

Sovrn is an advocate of and partner to almost 20,000 publishers across the independent web, representing more than a million sites, who use our tools, services and analytics to grow their audience, engage their readers, and monetize their site. We own and operate one of the largest global exchanges that connects publishers with a complete range of third-party monetization solutions, including display, video, and mobile, as well as private marketplaces and data-driven yield optimization. Sovrn is based in Boulder, CO with offices in San Francisco, CA and New York, NY. For more information, please visit sovrn.net or follow on Twitter @sovrnHoldings.

Contact:
Courtney Walsh
press@sovrn.com

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