Sovrn Names Todd Siegler as COO
Former Market Force Executive joins Sovrn to strategically grow and scale organization
BOULDER, Colo. – February 12, 2015 – Sovrn Holdings, Inc., partner advocate to over 20,000 independent publishers, has named Todd Siegler its Chief Operating Officer. Siegler will lead publisher development, demand partnerships, finance, human resources, ad operations and technical operations/QA at Sovrn.
Siegler recently led corporate development, finance and was General Counsel at Market Force, a customer intelligence company. As a founding member of the executive team, Siegler designed a growth strategy that grew the business from the ground floor to 500+ employees in seven offices across North America and Europe and $60 million in revenues. Before Market Force, Siegler was the Senior Vice President of Corporate Development at Verio Inc., and prior to that he was the Vice President of International Operations and Legal at Excel Communication. Siegler has a Bachelor’s degree from Princeton University and a J.D. degree from Tulane University School of Law.
Siegler will work alongside Walter Knapp, CEO of Sovrn, to enhance the company’s processes and procedures to scale the business and support rapid growth. He will help evaluate, select and nurture strategic relationships that are mutually beneficial for Sovrn and its partners.
“Todd is an exceptionally strong executive and leader. I’m thrilled to have him on the team here at Sovrn,” said Knapp. “His track record and reputation for developing and leading high-performing teams is exactly what we need given our growth plans and current scale of the business.”
“I was immediately attracted to working with the passionate and highly engaged team at Sovrn,” said Siegler. “The company has a distinguishing set of assets that cannot easily be duplicated. They are guided by a passion for helping small and medium size publishers and they have built a robust technology platform and an expanding, proprietary data and analytics business to see that mission through.”
Sovrn believes independent publishers drive the Internet’s creativity and innovation. As a partner advocate to over 20,000 independent publishers, Sovrn provides tools and services that help publishers better understand, grow, and engage their readers. Sovrn’s ad exchange helps publishers monetize their sites through programmatic advertising. With over one billion ad requests per day, Sovrn’s network of independent publishers provides advertisers with unprecedented reach and the ability to engage with difficult-to-reach audiences on the sites they love. Sovrn is headquartered in Boulder, Colo. with offices in San Francisco and New York. For more information, please visit http://sovrn.com or follow on Twitter @sovrnHoldings.