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Media buyers can utilize Stirista data for better campaign results

March 8, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent publishers representing more than 80,000 websites, has added data solutions from database marketing agency Stirista to the Audience on Tap line-up of always on, always available, deal ID’s available through 11 Demand Side Platforms (DSP).

Buyers working with Sovrn have unique access to some of the most engaged audiences found online. Utilizing data from Stirista gives advertisers more control and targeting to a vast array of B2B audiences they need for campaign success.

“A buyer can easily find engaged audiences, at scale, with our Audience on Tap deal ID’s,” said Matt Harada, Sovrn’s GM of Data. “Adding solutions from Stirista gives buyers more options to quickly find the audience segments that are most valuable. Adding partners like Stirista is part of our commitment to give advertisers and publishers more ways to succeed.”

“We are always in search of new ways to provide buyers with the most seamless experience in terms of transparency, quality, and performance. Pairing Stirista’s digital audience segments with the high-quality inventory of Sovrn’s trustworthy network of publishers accomplishes just that,” said Blaine Britten, Stirista’s Director of Digital Services.

Accessing data from Stirista as part of Sovrn’s Audience on Tap program is available programmatically through OpenRTB integrations with 11 DSP partners. BidSwitch, Centro, Netmining, MediaMath, Doubleclick, Turn, Simpli.fi and Drawbridge allow advertisers to utilize the audience segments in a self-serve, always-on manner. Appnexus, Index, and TradeDesk require a buyer ID to implement.

Sovrn is committed to releasing a host of always-on, always-available audience options to the Audience on Tap line up. Contact audiences@sovrn.com to get started or visit sovrn.com/audience-on-tap to learn more.

About Sovrn
Sovrn believes content creators and publishers are the soul of the Internet. Their content is why the Internet is great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate a massive data collective and a complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York, and London. For more information, please visit http://sovrn.com or follow on Twitter @SovrnHoldings

About Stirista
Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email, and social channels. Our multi-channel marketing approach allows us to evaluate data unlike any other provider, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360 degree view of an individual, getting you in front of the right people through email and online advertising. Our growth and success in six short years has made us a trusted industry leader recognized for its expertise in helping companies acquire new clients.

Contact:
Mark Piquette
720-266-5119
mpiquette@sovrn.com

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