Sovrn ties for top overall score in US Index for second month in a row
October 26, 2016, BOULDER, Colo.—Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has received the #1 rank for viewability in the Pixalate US Seller Trust Index™ for September. Moreover, Sovrn is tied for the overall Seller Trust top spot for second consecutive month. The US Seller Trust Index is an independent quality ranking for digital advertising.
“Providing publishers with viewability solutions that advertisers value was a key reason we acquired OnScroll earlier this year,” said Walter Knapp, CEO of Sovrn. “High viewability ad units and engaged readers attract more advertising dollars for Publishers. We’ve invested and prioritized highly viewable inventory and made it available programmatically, at scale with our Audience On Tap program. The Pixalate rankings are clear validation that our focus on viewability is paying real dividends for our publishers.”
Pixalate’s Global Seller Trust Index analyzes more than 100 billion monthly ad impressions and delivers ratings based upon inventory quality and ad performance, along with traditional reach ranking.
To access a free copy of the Pixalate Global Seller Trust Index including the methodology, please visit: http://www.pixalate.com.
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate the complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit http://sovrn.com or follow on Twitter @SovrnHoldings