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“Sovrn is passionate about working with independent publishers of quality content. To offer further quality metrics to our buyers, we have chosen to work with Factmata to help build new whitelists of inventory that are free of hate speech, politically extreme, and fake/spoof content,” said Andy Evans, CMO at Sovrn. “This is a new offering in the programmatic advertising market, and Factmata is a strong partner in this space. We are excited to be part of Factmata’s journey to help indirect programmatic offer a cleaner, healthier environment for brands”.

Read the whole article here: Factmata closes $1M seed round as it seeks to build an anti fake news media platform 

Source: TechCrunch

Article length: 1362

Article reading time: less than 7 minutes

 

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