Trust and transparency are fundamental to healthy marketplace.
BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent more than 80,000 websites, has risen to the top of the Pixalate Global Seller Trust Index in the US for August 2016. The Global Seller Trust Index is an independent quality ranking for digital advertising.
“Trust and transparency are fundamental to a healthy marketplace. We work hard every day to make certain quality content and great publishers get the best CPM and fill rates while advertisers maintain an attractive ROI,” said Walter Knapp, CEO of Sovrn. “The Pixalate rankings, along with being among the inaugural companies to be registered with The Trustworthy Accountability Group, are each examples of our ongoing dedication to being a trusted part of the digital advertising ecosystem.”
“Global ad fraud represents the biggest threat to digital advertising today. Pixalate’s Global Seller Trust Index is the only worldwide source of intelligence on the quality and safety of the advertising supply chain,” said Jalal Nasir, CEO, Pixalate. “We congratulate Sovrn on achieving the top ranking on the US Seller Trust Index.”
Sovrn has continued the mission to provide trust and transparency with the recently completed acquisition of UK-based OnScroll to provide publishers and buyers access to 100% viewable ad inventory.
Pixalate’s Global Seller Trust Index analyzes more than 100 billion monthly ad impressions and delivers ratings based upon inventory quality and ad performance, along with traditional reach ranking.
To access a free copy of the Pixalate Global Seller Trust Index including the methodology, please visit: http://www.pixalate.com.
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own & operate the complete ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver, New York and London. For more information, please visit http://sovrn.com or follow on Twitter @SovrnHoldings.
Mark Piquette, 720-266-5119