Sovrn unveils Meridian platform for publishers
Meridian, a publishing platform by Sovrn, enables data-driven publishers to thrive
BOULDER, Colo. – March 9, 2015 – Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today unveiling Meridian, a new platform for publishers. At no cost to publishers, Meridian offers real-time site analytics, reader segmentation and audience valuation, paired with a complete suite of programmatic advertising tools for display, mobile and video; across both domestic and international traffic.
Meridian is the first and only cooperative data-driven platform for independent publishers that shows them areas where their performance is strong and where they can improve. Meridian exposes comparative, real-time metrics that allow publishers to properly benchmark their site/s with their peers in 25 vertical categories. The Meridian insights and analytics serve as crucial reference points publishers can use to measure, learn, and ultimately improve.
Meridian features detailed, individual advertising performance metrics on a site by site, and zone by zone basis along with important trending information. Inside the platform, publishers will see audience segments including the advertiser-driven valuations and characteristics of readers visiting their sites. In addition to advertising management and optimization, Meridian boasts easy to understand reporting and user-friendly data visualizations. Publishers see their earnings in real-time. Payments to publishers happen faster than any other system, in virtually every currency, and across every major payment mechanism.
- The Meridian platform was designed and built for publishers to help make their sites better and earn them more money:
Actionable Metrics – Meridian provides detailed insights about publishers’ sites, readers, and advertising performance with actionable steps the publisher can take to improve.
- Transparency – in a data-driven environment, Meridian levels the playing field by providing publishers the same audience insights about their readers that marketers and advertisers have enjoyed for years.
- Continuous Learning – Meridian hosts a robust publisher resource center with topics such as content strategies, SEO, social media and advertising yield optimization to aid in the holistic success of Sovrn publishers.
“Sovrn’s mission is to champion an ecosystem where independent and influential publishers can thrive,” said Walter Knapp, CEO of Sovrn. “We’re empowering publishers through data, helping them grow, improve and make more money. I’m most excited about the comparative insights and audience segmentation we’re now making available to publishers. For the first time ever, publishers can finally understand how they compare and contrast to their peer group and how sophisticated marketers value their readership.”
“Meridian is bringing insights together in a single platform unlike any other ad or metrics provider,” said Lark Dunham, senior director of publisher products at Sovrn. “With Meridian, publishers are able to do much more than create, manage and monitor ad tag performance. We’re helping publishers monetize and optimize their influence in real-time.”
“Meridian is so user friendly. The large graphs and clear, concise metrics make it easy to navigate through my entire dashboard and keep track of my earnings,” said Sovrn publisher Sally of Sally’s Baking Addiction. “It is so organized and neat. Many other platforms I’ve used have been overcomplicated and difficult to navigate. Sovrn has been very supportive, knowledgeable and friendly. They are quick to respond to my inquires. I’ve had to wait days to get a response from other networks.”
Meridian is now in open beta and available to all publishers. Currently under development are more publisher-empowering features including additional integration of third-party data sources for enhanced audience segmentation, social sharing analytics and site traffic analysis.
Sovrn believes independent publishers drive the Internet’s creativity and innovation. As a partner advocate to over 20,000 independent publishers, Sovrn provides tools and services that help publishers better understand, grow, and engage their readers and enable them to monetize their sites through programmatic advertising. With one billion ad transactions everyday, Sovrn’s network of independent publishers provides advertisers with massive reach and the ability to engage with difficult-to-reach audiences on the sites they love. Sovrn is headquartered in Boulder, Colo. with offices in San Francisco and New York. For more information, please visit http://sovrn.com or follow on Twitter @sovrnHoldings.