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The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad blocker use is stagnating, or at least adoption is slowing, while others speculate it will accelerate as mobile ad blocking becomes more prevalent.

Google’s controversial decision to enable an ad-blocker by default in the version of Chrome went live last week, and inevitably reignited the conversation.

But what are the options available to publishers to tackle ad blocking, monetise the blocked web, and recoup some of their lost revenue?

 

Read the whole article here: The state of ad blocking

 

Source: MarketingTech

Article length: 869

Article reading time: less than 4 minutes

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