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Sovrn, which offers products and services to more than 25,000 independent online publishers, announced today the official release of OneTag, a unified mechanism to simplify the installation, management, and reporting of multiple products and functionality on publisher sites.

Publishers adopting OneTag will immediately get access to three of Sovrn’s core products with a single line of code: VET Reload (Viewable Engagement Time); Header Complete, Sovrn’s full-service header bidding wrapper; and Sovrn Consent Management, (CMP for GDPR compliance). These and other products are now available via OneTag, with more following soon. Publishers need only implement a single line of code on their page in order to use, configure, and manage one or more of these Products.

More than 180 publishers are now using OneTag, each with at least one of Sovrn’s products enabled. With the general availability of OneTag, all publishers now have an easy way to test and deploy additional products: they simply log into their Sovrn dashboard and activate them. If they don’t like the performance, they can simply pause or disable the products with a click.


Read the whole article here: Sovrn releases OneTag to help publishers grow their business

Source: Marketing Dive

Article length: 453 words

Article reading time: Less than 3 minutes

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