AdTech Insights: Free Reports Covering Major Advertising Tech Trends

  Adzerk’s gives ad tech insights through the Header Bidding Industry Index, GDPR Consent Management Platform Tracker, and Ads.txt Tracker. The Header Bidding Industry Index (HBIX) […]

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INAP and Sovrn Announce Global Expansion of Cloud Hosting Relationship

  Internap Corporation (NASDAQ: INAP), a leading provider of high-performance data center services including colocation, cloud, and network, and Sovrn, an advocate, and partner to independent […]

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Sovrn Releases OneTag to Help Publishers Grow their Business

  Sovrn, which offers products and services to more than 25,000 independent online publishers, announced today the official release of OneTag, a unified mechanism to […]

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Ad Fraud Still Plagues Digital Media’s Supply Chain

  Last month, Guardian US and programmatic partner MightyHive teamed up with Google to test how much ad inventory being sold on the open marketplace […]

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Leaving Work for Law School

  Ted Rand, a former Operations Support Engineer at Sovrn has recently left to pursue a career in patent law. From the way he approached […]

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IPA Bellwether Q2 2018: The UK Ad Industry Reacts

  The latest IPA Bellwether report released last week shows that brand marketing budgets have increased again. Yet despite the consistent growth since Q4 2012, this last […]

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Uncovering the Mystery of Dark Social

  While the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a lot less sinister. First […]

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We Have A Floor For Viewability — Do We Need A Ceiling Too?

  It has been interesting discussing the ramifications of digital display possibly moving toward time-based metrics. Rather than just paying for advertising that meets the […]

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6 Business Questions for Publishers to Consider before Investing in Programmatic

  Having worked for an email data company in a previous life, I’m used to the predictions that people love to make about the death […]

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6 Business Questions to Consider Before Investing in Programmatic Advertising

  Having worked for an email data company in a previous life, I’m used to the predictions that people love to make about the death […]

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‘It’s Impossible’: Google Asks AdTech Firms to Guarantee GDPR Consent, Assume Liability

  Google has rankled publishers and ad tech firms with its General Data Protection Regulation compliance strategy. But a pledge the company has presented to ad tech […]

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CMPs for Publishers: a Comparison Guide

  We’re only a few months into GDPR with many publishers still struggling with GDPR compliance and falling short of their obligations. Others, notably US publishers such […]

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Google Delay on Ads Standard for EU Privacy Law Creates Compliance Mess

  Google’s delayed entry into a consortium of advertising technology companies has spoiled the members’ push to comply with a new European privacy law, six […]

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Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018

  Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the […]

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What Managers are Really Struggling With and How They Overcame It

  We’ve all been there. A sticky situation comes up with your team on a Monday, and you’re still Googling random management advice by Friday, […]

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IAB CEO: ‘We have to look at the long-term health of our industry’

  The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold Standard as part of an […]

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Google tries to ease tensions on eve of new EU privacy law

  Alphabet Inc’s Google sought to ease online publisher concerns on Thursday about the effects European data privacy rules going into effect in just a […]

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Gauging Creative Opinions on GDPR: A Digital Marketers Perspective

  This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It’s a change two […]

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All I Want for My Birthday is GDPR Compliance

  We’re on the home straight with the General Data Protection Regulation (GDPR). For online publishers, the challenge is mighty. With both user and partner […]

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New York’s Fight to Rescue Net Neutrality

  The Senate voted to save net neutrality this week following its repeal by the Federal Communications Commission. But the battle to retain a free […]

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WordPress Poses Another GDPR Compliance Headache for Publishers

  Digital publishers rely on a lot of other companies’ technology, which can make it hard to comply with the impending General Data Protection Regulation. […]

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Using Natural Language Processing to Understand Grey Areas in Brand Safety

  When news breaks of a major brand’s digital ads appearing alongside inappropriate or extremist content, there is an almost audible, collective sigh of relief […]

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Host of Companies Awarded IAB’s ‘Gold Standard’

  The great online clean-up is making good progress. The IAB UK has announced today that 13 member companies have now gained certification for its […]

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Sovrn Partners with Factmata to further Enhance Quality Media Ecosystem

  Sovrn, which helps independent online publishers succeed by doing more of what they love, today announced it has become the first to partner with Factmata, […]

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Net Neutrality, GDPR & Viewability from Sovrn CMO Andy Evans

  Andy Evans, CMO for Sovrn offers his perspective on some of the key issues dominating media in 2018 and beyond. Net Neutrality has grabbed […]

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A Guide to the Modern Marketing Model and Organizational Structures

  Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and […]

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How the Ad Exchange Figures into a First-Price Model

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino […]

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Muted Ad Spend Ahead of GDPR- The Industry Reacts

  Encouraged by positive returns from previous digital marketing campaigns, panelists continued to step-up their adoption of internet advertising during the latest quarter. The Q1 […]

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UK Viewable Impressions Reach New Highs

The results come hot on the heels of a study by publishing technology firm Sovrn which found that below the fold adverts are ‘9 times […]

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Ad Viewability Hits A Record High – That’s Good, Right?

With reports that viewability is at a record high, research published by Sovrn Holdings tells a different story. On the one hand, we have a […]

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The Net Neutrality Bill Matters and So Does Your Voice

In a matter of days, the 2015 Open Internet Order is set to be repealed by the FCC. This will give internet service providers (ISPs) […]

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Certain Banner Ad Placements 9x as Effective

Below the fold ads (ads which a user has to scroll down a web page to see) are up to nine times more engaging than […]

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Study Shows Surprising Below the Fold Engagement

  The study, from publishing technology firm Sovrn, looked at over three billion engagement events covering 130 million page views, across more than 400 websites. […]

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