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New Hope Network, Sovrn Holdings to move into renovated east Boulder space

Construction is underway on a 60,000-square-foot renovation of and addition to an old warehouse building in Flatiron Park in east Boulder that when completed will […]

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Sovrn Participates in Tags Anti-Fraud Certification Program

The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a […]

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Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform.

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Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion

Sovrn completed its acquisition of U.K.-­based OnScroll, which has patent-pending technology that aims to help publishers improve monetization by making ad inventory completely viewable. The […]

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Sovrn Buys OnScroll to Amp Up Viewability

Publisher network and ad tech firm Sovrn bought UK-based viewability company OnScroll Wednesday for an undisclosed amount of cash and stock.

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Sovrn makes overseas adtech acquisition, plans HQ move

Sovrn Holdings Inc. has acquired another business to expand its ad technology and gain a London presence just as work begins on a new Boulder headquarters building Sovrn plans to move to later this year.

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Sovrn Tells Buyers To Bring Their Own Viewability Standards to its New Program

This article by MediaPost covers Sovrn’s announcement of its Sovrn Viewability Assurance program. Through Sovrn’s program, an advertisers can define its own standard for a […]

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Sovrn Steps Into ‘Header Bidding’, Releases Pre-Auction API

Sovrn announces the release of its Pre-Auction API, which enables publishers to use Header Bidding to improve their ad revenue optimization. By enabling publishers to receive and simultaneously evaluate real-time bids from multiple advertisers, Header Bidding eliminates the need for publishers to statically prioritize their advertisers in their ad server (a process called waterfalling) and sequential request and process bids.

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Engagement vs. Monetization: How Small Media Companies Can Walk the Fine Line

In this article written for MarketingLand, Keith Fagan, VP of Data, offers some steps that independent publishers can take to benefit from the growing trends of engagement and viewability in programmatic advertising.

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Sovrn Holdings Secures $18 Million in Funding Round

Sovrn Holdings raises another $18 million in additional funding. Investors include existing investors the Foundry Group, Archer Venture Acquisitions, Oak Investments, and John Battale.

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This 20-year veteran of the ad tech industry explains why it’s in such trouble now

The ad tech industry is facing a lot of turbulence and change, some of it self-inflicted. In this interview with Business Insider, Walter Knapp, CEO of Sovrn and 20 year tech veteran, shares some of his insights into what makes the ad tech world tick, why some ad tech companies and facing hard times, and what may be the future of the industry.

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Can online publishers embrace ad blocking?

With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat. In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker.

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Lessons from father guide tech entrepreneur

Walter Knapp, CEO of Sovrn, was recently a finalist in the EY 2015 Entrepreneur of the Year’s ad technology category. In this article by Upstart Business Journal, Walter shares four of the business lessons he learned from his father in how to run a successful business.

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Cookie privacy concerns, yes, but let’s look at Cookie’s good side

For many small and mid-sized publishers, who lack the footprint to generate large amounts of first-party data, the third-party cookie privacy provides a critical and independent way to understand and monetize reader behavior and improve reader experiences.

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Bad Ads Range from Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for bad ads (ad fraud), which can vary from simply annoying to very dangerous for advertisers and users alike.

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Tensions Run High as Advertisers, Publishers Discuss Fraud at IAB Meeting

“As much as you’re angry about it on the buy side, we see the exact same thing on the publisher side,” replied Walter Knapp, CEO of Sovrn

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Walter Knapp’s Knacks: Drive, Passion and Curiosity

Back in the 1970s, growing up in the Bay area in California, Walter Knapp watched as his dad did something rare back then: he helped co-found a company and then took it public.

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How to Get Started with Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started.

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Publishers Grade Themselves, Industry At ‘C’ Level For Monetization

Apparently publishers don’t think too highly of the digital ad industry’s monetization offerings — or of their own. A recent research report found that most publishers gave themselves (and the industry) a “C” grade when it came to effective monetization of content.

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Programmatic Is Strong, Not Fat

The availability of more data and more inventory is a positive indicator of an industry on the rise. Programmatic capabilities driven by technology are a catalyst for positive change.

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Leveling the Advertising Playing Field: Data for All

As it stands, publishers don’t have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers.

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Get to Know Your Ad Providers

Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise.

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Sovrn Appoints Miller to Board of Directors

Sovrn Holdings, formerly the programmatic selling arm of Federated Media, on Tuesday announced that Tim Miller, CEO and chairman of Rally Software, has joined its board of directors.

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Sovrn Taps Rally’s Miller For Board

Boulder-based advertising network Sovrn said today that it has named Rally Software CEO and Chairman Tim Miller to its board of directors.

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ClickZ Live Demonstrates Feverish Pace of Digital Marketing

“Whatever practices you’re currently using will not matter in a year or two,” John Battelle, who helps enterprises get their content discovered, told ClickZ Live attendees. He was talking about apps, but he might as well have been talking about digital marketing in general.

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Why Are CPM Rates for Ads Falling?

We’ve been working with thousands of online publishers for the better part of a decade, and over that time I’ve been asked a lot of things. Each time I’ve answered their questions candidly and forthrightly. Most of the questions have to do with how they can make more money to effectively monetize their hard work. When it comes to advertising, here are some of the most common questions we get and some answers to consider:

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3 Colorado Companies You Wish You Worked For

Sovrn’s open office space looks out on the Flatirons and is stock full of plants, reclaimed wood, and other aesthetics that foster an environment of creativity and collaboration. The offices, conference rooms and phone booths have floor to ceiling glass making way for light and transparency while soundproofing each of the rooms.

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Sovrn Executive Chairman John Battelle: Bloomberg West 7/2

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CEOs on Colorado’s Advantages, Challenges, and Boulder vs. Denver

Life is good in Colorado, both for tech startups and the people who run and work for them. At least that’s the opinion of five of Colorado’s leading entrepreneurs who sounded off about running tech companies in the state. They spoke last week at the Colorado Venture Summit in Denver.

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Ad Tech And Fraud: Lessons From Email Spam

The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the battle against ad fraud alone. It is an industrywide problem that plagues advertisers, ad networks, exchanges and online publishers.

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Just like planning a vacation, blogging is hard work. If you don’t put any energy into how to find your blog, you’re invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise.

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Why Consumers Are Ignoring Online Ads

The attention signal is being lost in online advertising, and the answer lies in how well we understand the changing forces of consumer choices and behavior.

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The Programmatic problem: What’s an audience without a show?

Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t really call it that. Back then, “context” was code for a publication or television program’s brand, and for the audience that brand attracted.

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