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Sovrn Tops Pixalate Rankings

Sovrn tops list of trusted programmatic advertising supply sources  April 4, 2017, BOULDER, Colo.—Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 […]

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New Hope Network, Sovrn Holdings to move into renovated east Boulder space

Construction is underway on a 60,000-square-foot renovation of and addition to an old warehouse building in Flatiron Park in east Boulder that when completed will […]

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Sovrn Participates in Tags Anti-Fraud Certification Program

The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a […]

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5 Questions with Walter Knapp, CEO of Sovrn

Earlier this year, Federated Media Publishing sold its content marketing business to LIN Digital Medial LLC for $22.4 million.

As a result of the purchase, Federated Media spun out its programmatic media business — created when the company acquired Boulder-based Lijit — into a stand-alone firm called Sovrn.

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Destined to Be an Entrepreneur

As a trailblazer, John Battelle’s insights into emerging trends are highly sought after and considered the gold standard by many in the industry. As an entrepreneur, he is best known as the co-founder of Wired, and launched the Industry Standard, Federated Media Publishing and, most recently, Sovrn. Sovrn is an advocate and partner to 20,000 publishers and represents more than a million sites, which use their platform to grow their audience, engage their readers as well as monetize. In addition to founding several media properties, Battelle co-founded and co-hosted the annual Web 2.0 Summit and his highly anticipated book, What We Hath Wrought, aims to forecast the interconnected world in 2040. A true Rainemaker indeed.

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Catching the Elusive Creature: The “Profitable Publisher”

Profitable publishers do, in fact, exist, and here’s what they’re doing to succeed, including creating original and enticing content and diversifying revenue streams.

My kids have great imaginations and are fascinated with mythical creatures like leprechauns. They make up these descriptions and stories that are so detailed and vivid that I can’t help but play along, wishing right along with them that these fantastic creatures existed. In the last couple of years, they’ve even taken to creating leprechaun traps in the hopes that they might snag one who might lead them to riches untold.

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Introducing Sovrn

As hard as it is to believe, there was a time when tech startups didn’t rule the world and it’s not as long ago as one might imagine. In fact, it was in 1994, a mere 20 years ago, that Walter Knapp rolled into town to get his Masters degree at CU Boulder. At the time, CU was one of two universities offering Masters degrees in programming (the other was MIT). So Knapp set up camp in Boulder and he’s been coming back ever since.

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What’s real? What’s next?

John Battelle, Executive Chairman of Sovrn Holdings, answers Studio CPXi’s questions: “What’s real? What’s next?”

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#BrandLaunch: Sovrn – Via Boulder’s Angrybovine

A programmatic advertising and publisher platform — built upon its predecessors, Federated Media and the lijit publishing platform — Sovrn is touted as a best of breed service that provides the tools for the independent web to continue to flourish. During the brand’s development, Angrybovine zeroed in on the idea that the web isn’t unlike the opportunity found during the gold rush, so they strived to create something utilitarian and purposeful honoring a past vernacular positioned for today.

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John Battelle on His New Venture: Programmatic for Publishers Big and Small

PALM SPRINGS, CA – John Battelle, who sold Federated Media last month, has kept the programmatic unit of the company which is called Sovrn. In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers. He also reflects on content marketing and the elements of success around “native advertising.”

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Preventing Publisher-Driven Content Marketing From Becoming a Legacy

This week I read about Federated Media’s sale of its content marketing arm to LIN Media. A big part of that business is a programmatic buying piece called Sovrn. The rest of the business, also going to LIN, was referred to as the “legacy content marketing business.”

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Federated Media Goes Full Programmatic And Declares Itself ‘Sovrn’ – Real-Time With New CEO Knapp

Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc.

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Federated Media Sells Content Marketing Biz, Spins Off Programmatic Unit Into Sovrn

As the publishing industry attempts to find a way to bring the brand-friendly values of native advertising together with the scalability and speed associated with programmatic, blog network Federated Media Publishing (FMP) has decided those two functions would be best handled under separate roofs.

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Federated Media makes Lijit a new Boulder online ad biz again

Federated Media has been sold off from the Boulder-based online ad technology business it bought in 2011, making what used to be Lijit Networks an independent local company again.

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Federated Media sells content arm, new firm takes ad platform

Federated Media Publishing has sold off its content marketing arm and name to LIN Media (NYSE: LIN), and the company’s programmatic ad publishing platform is being renamed Sovrn Holdings, co-founder John Battelle disclosed Tuesday. Terms of the deal were not revealed.

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Federated Media Sells Content Marketing Business To Focus On Programmatic

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as Sovrn holdings.

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Federated Media Publishing Sells Off Content Marketing Unit

The legacy content marketing business of Federated Media Publishing, and its brand name, have been sold to LIN Digital Media LLC, a digital marketing firm and division of Austin-based LIN Media.

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Federated Media sells its content-marketing arm to focus on programmatic ads

Advertising company Federated Media has sold its content-marketing business to LIN Media, the company announced today. Financial terms of the sale were not disclosed.

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Federated Media Sells Content Marketing Arm To LIN Media, Rebrands Programmatic Ad Business As Sovrn

Online advertising company Federated Media has sold off its content marketing business, as well as the Federated Media name, to publicly-traded LIN Media. The programmatic ad side of the organization, which was built up around Federated’s acquisition of Lijit in 2011, will continue to operate as an independent company called Sovrn Holdings.

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Exclusive: Federated Media sells off ‘direct sales’ biz

FORTUNE — Ad network Federated Media Publishing has struck a deal to sell off its legacy direct sales business, Fortune has learned. The deal could be announced as early as tomorrow.

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Why Fewer Ads Will Benefit Our Entire Industry

The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or “programmatic” marketing isn’t just about RTB, exchanges, DSPs, or trading desks – those are means, not results. It’s about the ability for marketers to understand and make intelligent decisions about where their messages are being placed, to whom they’re being targeted, and with what specific outcomes. This is an incredible economic opportunity for both marketers and publishers if the two sides come together and get it right.

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Why Are CPM Rates for Ads Falling?

We’ve been working with thousands of online publishers for the better part of a decade, and over that time I’ve been asked a lot of things. Each time I’ve answered their questions candidly and forthrightly. Most of the questions have to do with how they can make more money to effectively monetize their hard work. When it comes to advertising, here are some of the most common questions we get and some answers to consider:

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Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform.

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Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion

Sovrn completed its acquisition of U.K.-­based OnScroll, which has patent-pending technology that aims to help publishers improve monetization by making ad inventory completely viewable. The […]

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Sovrn Buys OnScroll to Amp Up Viewability

Publisher network and ad tech firm Sovrn bought UK-based viewability company OnScroll Wednesday for an undisclosed amount of cash and stock.

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Sovrn makes overseas adtech acquisition, plans HQ move

Sovrn Holdings Inc. has acquired another business to expand its ad technology and gain a London presence just as work begins on a new Boulder headquarters building Sovrn plans to move to later this year.

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Sovrn Tells Buyers To Bring Their Own Viewability Standards to its New Program

This article by MediaPost covers Sovrn’s announcement of its Sovrn Viewability Assurance program. Through Sovrn’s program, an advertisers can define its own standard for a […]

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Sovrn Steps Into ‘Header Bidding’, Releases Pre-Auction API

Sovrn announces the release of its Pre-Auction API, which enables publishers to use Header Bidding to improve their ad revenue optimization. By enabling publishers to receive and simultaneously evaluate real-time bids from multiple advertisers, Header Bidding eliminates the need for publishers to statically prioritize their advertisers in their ad server (a process called waterfalling) and sequential request and process bids.

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Engagement vs. Monetization: How Small Media Companies Can Walk the Fine Line

In this article written for MarketingLand, Keith Fagan, VP of Data, offers some steps that independent publishers can take to benefit from the growing trends of engagement and viewability in programmatic advertising.

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Sovrn Holdings Secures $18 Million in Funding Round

Sovrn Holdings raises another $18 million in additional funding. Investors include existing investors the Foundry Group, Archer Venture Acquisitions, Oak Investments, and John Battale.

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This 20-year veteran of the ad tech industry explains why it’s in such trouble now

The ad tech industry is facing a lot of turbulence and change, some of it self-inflicted. In this interview with Business Insider, Walter Knapp, CEO of Sovrn and 20 year tech veteran, shares some of his insights into what makes the ad tech world tick, why some ad tech companies and facing hard times, and what may be the future of the industry.

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Lessons from father guide tech entrepreneur

Walter Knapp, CEO of Sovrn, was recently a finalist in the EY 2015 Entrepreneur of the Year’s ad technology category. In this article by Upstart Business Journal, Walter shares four of the business lessons he learned from his father in how to run a successful business.

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Can online publishers embrace ad blocking?

With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat. In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker.

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