Lessons from father guide tech entrepreneur

Walter Knapp, CEO of Sovrn, was recently a finalist in the EY 2015 Entrepreneur of the Year’s ad technology category. In this article by Upstart Business Journal, Walter shares four of the business lessons he learned from his father in how to run a successful business.

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Can online publishers embrace ad blocking?

With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat. In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker.

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Cookie privacy concerns, yes, but let’s look at Cookie’s good side

For many small and mid-sized publishers, who lack the footprint to generate large amounts of first-party data, the third-party cookie privacy provides a critical and independent way to understand and monetize reader behavior and improve reader experiences.

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Bad Ads Range from Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for bad ads (ad fraud), which can vary from simply annoying to very dangerous for advertisers and users alike.

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Tensions Run High as Advertisers, Publishers Discuss Fraud at IAB Meeting

“As much as you’re angry about it on the buy side, we see the exact same thing on the publisher side,” replied Walter Knapp, CEO of Sovrn

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Walter Knapp’s Knacks: Drive, Passion and Curiosity

Back in the 1970s, growing up in the Bay area in California, Walter Knapp watched as his dad did something rare back then: he helped co-found a company and then took it public.

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How to Get Started with Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started.

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Publishers Grade Themselves, Industry At ‘C’ Level For Monetization

Apparently publishers don’t think too highly of the digital ad industry’s monetization offerings — or of their own. A recent research report found that most publishers gave themselves (and the industry) a “C” grade when it came to effective monetization of content.

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Programmatic Is Strong, Not Fat

The availability of more data and more inventory is a positive indicator of an industry on the rise. Programmatic capabilities driven by technology are a catalyst for positive change.

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Leveling the Advertising Playing Field: Data for All

As it stands, publishers don’t have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers.

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Get to Know Your Ad Providers

Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise.

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Sovrn Appoints Miller to Board of Directors

Sovrn Holdings, formerly the programmatic selling arm of Federated Media, on Tuesday announced that Tim Miller, CEO and chairman of Rally Software, has joined its board of directors.

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Sovrn Taps Rally’s Miller For Board

Boulder-based advertising network Sovrn said today that it has named Rally Software CEO and Chairman Tim Miller to its board of directors.

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ClickZ Live Demonstrates Feverish Pace of Digital Marketing

“Whatever practices you’re currently using will not matter in a year or two,” John Battelle, who helps enterprises get their content discovered, told ClickZ Live attendees. He was talking about apps, but he might as well have been talking about digital marketing in general.

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3 Colorado Companies You Wish You Worked For

Sovrn’s open office space looks out on the Flatirons and is stock full of plants, reclaimed wood, and other aesthetics that foster an environment of creativity and collaboration. The offices, conference rooms and phone booths have floor to ceiling glass making way for light and transparency while soundproofing each of the rooms.

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Sovrn Executive Chairman John Battelle: Bloomberg West 7/2

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CEOs on Colorado’s Advantages, Challenges, and Boulder vs. Denver

Life is good in Colorado, both for tech startups and the people who run and work for them. At least that’s the opinion of five of Colorado’s leading entrepreneurs who sounded off about running tech companies in the state. They spoke last week at the Colorado Venture Summit in Denver.

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Ad Tech And Fraud: Lessons From Email Spam

The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the battle against ad fraud alone. It is an industrywide problem that plagues advertisers, ad networks, exchanges and online publishers.

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Just like planning a vacation, blogging is hard work. If you don’t put any energy into how to find your blog, you’re invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise.

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Why Consumers Are Ignoring Online Ads

The attention signal is being lost in online advertising, and the answer lies in how well we understand the changing forces of consumer choices and behavior.

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The Programmatic problem: What’s an audience without a show?

Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t really call it that. Back then, “context” was code for a publication or television program’s brand, and for the audience that brand attracted.

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Off-Ramping Bad Traffic to Get to the Good Traffic

In order to get more “good,” high-quality traffic, you must “off-ramp” the bad traffic. Here are four ways to do that.

Defining “good” traffic should be pretty obvious – and of course publishers want the traffic they generate to be legitimate, just as marketers want to purchase legitimate traffic. Good traffic, after all, comes from real human beings visiting real sites, consuming real content, and taking real actions. But what does it mean when we say traffic is not good? It’s an important question for us in the ad-tech industry.

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Ad Tech’s QAG-mire

The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assurance Guidelines (QAG) program on Tuesday, but the ad tech industry still has a ways to go before the mission is accomplished. With that being said, it appears on track, and has set itself up well to prove that ad quality on programmatic exchanges can truly improve.

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The ad game is rigged against online publishers, but Sovrn thinks it can be the answer

There are 1 billion websites in the world, Sovrn CEO Walter Knapp tells me enthusiastically. Eighty percent of those are inactive. Of the remaining 200 million sites, half are “porn or hate” and not suitable for advertising. Which leaves 100 million websites and tens of millions of publishers, all battling each other for attention and ad dollars.

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All atwitter for Gnip: Boulder waits to see impact of Twitter’s purchase of local firm

A little blue bird made a pretty big deal last week in Boulder.

Twitter Inc., the San Francisco-based social networking company that built a $25 billion market cap off tweets of 140 characters or less, snapped up Boulder-based Gnip Inc., a longtime partner that provides social media data to a variety of firms.

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Programmatic Primer for Data-Savvy Publishers

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.

Programmatic has been one of the hot topics of discussion for the last couple of years and will likely continue to be as wider adoption exposes new challenges. We’ve come a long way. Once, the advertising industry equated programmatic with low-quality supply threatening the high CPMs publishers commanded using direct sales. Today, with the emerging ecosystem of private marketplaces and programmatic direct, programmatic is poised to become a universal sales tool that both publishers and advertisers embrace. However, we’re still in the infancy of accepting programmatic as the underlying technology that will enable publishers and advertisers to benefit from faster transactions across all channels and mediums.

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Federated Media Goes Full Programmatic And Declares Itself ‘Sovrn’

Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc.

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