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Sovrn Receives “Certified Against Fraud” Seal from Trustworthy Accountability Group

Independent 3rd party audit from BPA Worldwide confirms Sovrn commitment to meeting anti-fraud standards December 7, 2016, BOULDER, Colo.—Sovrn Holdings, Inc.Ⓡ, advocate and partner to […]

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Sovrn Gives Publishers More Control with Outstream Video

Sovrn outstream video enables more ways for publishers to profit from their content with a better audience experience November 15, 2016, BOULDER, Colo.—SovrnⓇ, advocate and […]

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Sovrn Gives Buyers More Options with Data From V12 Group

Media buyers can utilize V12 Group’s consumer, business and automotive data for better campaign results November 8, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent […]

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Sovrn Scores Top Viewability in Pixalate US Seller Trust Index

Sovrn ties for top overall score in US Index for second month in a row October 26, 2016, BOULDER, Colo.—Sovrn®, advocate and partner to independent […]

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High Viewability added to Sovrn’s Audience on Tap

Media buyers can build campaigns across publishers with highly viewable inventory October 13, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers, who represent more […]

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Tier 1 IAB Categories Added to Sovrn’s Audience-on-Tap Program

23 IAB Tier 1 contextual audience segments available anytime through 9 Demand Side Platforms October 4, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers […]

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Sovrn Announces Addition of Tim Connor to Board of Directors

Current CFO of Code42 and former CFO of Datalogix brings wealth of experience to Sovrn board. September 29, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to […]

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Audience on Tap Always Available with Sovrn

Build always-on campaigns easily and effectively, anytime, and at scale; wide variety of audience types and consumer interests now available. September 28, 2016, BOULDER, Colo.—SovrnⓇ, advocate […]

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Sovrn Purchases Editorial Assistant and Related Content Products from Zemanta

Addition of new products gives publishers new options to reach a wider audience. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent more […]

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Sovrn on Top of Pixalate Global Seller Trust Index

Trust and transparency are fundamental to healthy marketplace. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent more than 80,000 websites, has risen […]

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Sovrn Releases HTML5 VPAID Video Support

HTML5 is the future of video advertising; more options across mobile devices and desktop. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent […]

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Sovrn Rises to Top of Pixalate Seller Trust Index

Sovrn, advocate and partner to independent publishers, who represent more than 80,000 websites, has risen to the top of the Pixalate Global Seller Trust IndexTM for April. The Global Seller Trust Index is an independent quality ranking for digital advertising.

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Sovrn Releases SSL Advertising Solutions

BOULDER, Colo.–(BUSINESS WIRE)–Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has released SSL-compliant advertising functionality to give publishers greater security for their audiences and access to SSL-compliant demand sources.

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Sovrn Completes Acquisition of UK-based OnScroll

April 20, 2016, BOULDER, Colo.—Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, has completed the acquisition of UK-based OnScroll. Terms of the deal were not disclosed. The transaction, which closed on April 18, 2016, brings to Sovrn OnScroll’s innovative in-view ad technology as well as international expansion with a highly experienced London based team.

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Sovrn Holdings Announces Viewability Assurance

Monday September 21st, 2015 – Boulder, CO – Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing its Viewability Assurance program. The Sovrn Viewability Assurance(™) program simplifies programmatic advertising by enabling buyers to purchase viewable impressions regardless of the viewability standard they require.

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Sovrn releases Pre-Auction Bidding API

September 8th, 2015, BOULDER,Colo.—Sovrn Holdings, Inc., partner and advocate to over 50,000 independent publishers and their websites, is today releasing its Pre-Auction Bidding API to help online publishers better optimize their ad revenue. One of the first publishers to use this technology is Curse, a leading creator of premium content for gamers.

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Ben Thompson of Stratechery.com and Tamsen Webster of TEDx to Speak at I² Summit Sept. 9 in San Francisco

BOULDER, Colo., Aug. 27, 2015 – The I² Independent x Influential Summit today announced two new speakers for the Sept. 9 event taking place at the Fairmont in San Francisco. Ben Thompson, founder and author of stratechery.com will be kicking off the day with a morning keynote on “Aggregation Theory.” Tamsen Webster, executive producer of TEDx Cambridge, will be closing out the summit by discussing “What TED can teach us about content creation.”

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Sovrn Holdings Closes $18 Million Funding Round

BOULDER, Colo. August 19, 2015 – Sovrn Holdings, Inc., advocate of and partner to almost 50,000 websites across the independent web, today announced that it has closed an $18 million funding round led by Foundry Group. The round includes participation from existing investors Oak Investment Partners, Archer Venture Acquisitions and John Battelle.

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Media Alert: Sovrn Convenes Publishers in San Francisco, Sept. 9

Who: Sovrn Holdings is bringing together pioneers, entrepreneurs and independent publishers to examine the transformation happening in the publishing industry with a particular focus on innovation among indie publishers as part of the first I2 Independent x Influential Conference www.isquaredevent.com, hashtag #isquared2015

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Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, to Speak at Sovrn’s I2 Summit

BOULDER, Colo. Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing that Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, will be speaking at Sovrn’s I2 event on Wednesday, September 9th, 2015 in San Francisco.

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Sovrn Releases Line of Programmatic Video Ad Units

March 31, 2015, BOULDER, Colo.- Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today launching its line of programmatic video advertising units. Leading the line-up is in-banner video unit which is now available for all Sovrn publishers to capture higher CPMs, and take more control over how video ads are played across their site and/or online properties.

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Sovrn unveils Meridian platform for publishers

BOULDER, Colo. – March 9, 2015 – Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today unveiling Meridian, a new platform for publishers. At no cost to publishers, Meridian offers real-time site analytics, reader segmentation and audience valuation, paired with a complete suite of programmatic advertising tools for display, mobile and video; across both domestic and international traffic.

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Sovrn Names Todd Siegler as COO

BOULDER, Colo. – February 12, 2015 – Sovrn Holdings, Inc., partner advocate to over 20,000 independent publishers, has named Todd Siegler its Chief Operating Officer. Siegler will lead publisher development, demand partnerships, finance, human resources, ad operations and technical operations/QA at Sovrn.

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Sovrn Engages Forensiq for Additional Quality Control

BOULDER, Colo. and NEW YORK – January 27, 2015 – Sovrn Holdings, Inc., partner advocate to almost 20,000 publishers across the independent web, and Forensiq, an advertising technology company that helps eliminate display fraud, today announced they are working together to further improve quality and trust in online advertising. Sovrn will integrate Forensiq’s fraud detection technology to ensure its network of publishers remains free of fraudulent traffic.

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Sovrn Ranks as Fourth Largest Global Publisher Network

BOULDER, Colo.– November 11, 2014–Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, is announcing that the company is now ranked, by Quantcast, as the world’s fourth largest publisher network. Every month, Sovrn reaches a global audience of over 423 million people with more than 700 million unique visitors. According to October data, Sovrn is now the third largest publisher network in the United States reaching over 201 million people every month in the US.

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Rally CEO Tim Miller Joins sovrn Board of Directors

BOULDER, Colo – September 2, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced the appointment of Tim Miller, CEO and Chairman of Rally Software (NYSE: RALY), to the Sovrn Board of Directors.

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sovrn and Temnos to Deliver Smarter Online Ads

BOULDER, Colo. and SAN FRANCISCO – July 22, 2014 — Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced it is partnering with Temnos, a leading content analytics company, to analyze, filter and organize millions of pages of content across Sovrn’s network. Using the Temnos Content Intelligence Platform, Sovrn will be able to deliver highly targeted content and more relevant online ads, giving publishers more opportunities to monetize their content and marketers the ability to maximize reach, performance and brand awareness.

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Sovrn and Networked Insights Ink Partnership

BOULDER, Colo. and CHICAGO – June 26, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, and Networked Insights, an industry-leading provider of real-time consumer social data, are today announcing a mutually beneficial partnership to effectively and efficiently segment online audiences around hundreds of consumer interests, behaviors, and preferences.

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Sovrn Achieves QAG 2.0 Compliance

BOULDER, Colo. May 13, 2014 Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that it has been certified under the updated Interactive Advertising Bureau (IAB) Quality Assurance Guidelines Program (QAG 2.0). QAG certification is the most recent achievement in Sovrn’s steadfast commitment to providing advertisers with access to engaged consumers currently found on over one million independent, influential and brand safe sites across the Sovrn network.

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Sovrn Executive Chairman John Battelle to Keynote ad:tech San Francisco

BOULDER, Colo. March 24, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that John Battelle, the company’s Executive Chairman, will keynote ad:tech San Francisco on Thursday, March 27, 2014 at 9 a.m. PT. at the Moscone Center West.

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IAB Receives Charitable Donation from Leading Digital Advertising Companies

PALM DESERT, Calif. – February 9, 2014 – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, Sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain http://www.iab.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during the first general session at the IAB Annual Leadership Meeting on Sunday, February 9.

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Federated Media Publishing Sells Content Marketing Business to LIN Media

SAN FRANCISCO, January 28, 2014 – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks, Inc. in October 2011, will now serve as an independent entity with the name Sovrn Holdings, Inc. (“Sovrn”) as it rolls out an expanded set of offerings for publishers.

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Introducing Sovrn

For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the best interests of its own citizens. Thus, if a state could not act in the best interests of its own citizens, it could not be thought of as a “sovereign” state.[wikipedia]

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