We are very excited to announce the latest Sovrn advertising technology, //Signal!
At Sovrn, we believe that publishers who create engaging content should be able to monetize based on that engagement, rather than using a one-size-fits-all approach to monetization. Under the current model, a site which has on low user engagement and low page dwell time is rewarded the same as a site that nurtures engagement and dwell time.
//Signal allows publishers to address this issue and monetize the full extent of the engaged users that they have nurtured on their site. It is a no-hassle, additive solution that provides more revenue per engaged visit by selling inventory based on user engagement instead of impressions alone. The //Signal ad unit reloads new creatives in existing placements after viewability and engagement metrics have been fulfilled.
Here are just a few of the benefits:
//Signal ads translate into more impressions and revenue for publishers. Publishers who implement //Signal serve 20% more impressions translating into an additive revenue lift of 15-25%.
Better Understand Your Readers
With comprehensive engagement analytics tools, //Signal helps publishers better understand what content is effective, or not effective, in driving engagement in order to optimize future content.
Implementing //Signal ads takes under 5 minutes with simple cut and paste implementation. The code works alongside existing systems including current header bidding and waterfall configurations and can be applied to any/all of existing ad zones.
Interested in getting started with //Signal? Let one of our experts know.