How does ad blocking impact you?

Currently in beta, the Sovrn Analytics Beacon is a small piece of code that looks at each visit and detects whether or not there is an active ad blocking tool being used.

The Beacon provides a daily report with the following metrics by domain:

  • Total pageviews
  • Ad blocked pageviews
  • Ad block percentage

The goal of the beta is to get feedback from you on these Ad Block stats.

The next release on the roadmap will bring real-time Ad Block reporting into Meridian. By overlaying revenue and performance data upon ad blocking data, you get detail into exactly how ad blocking effects your bottom line and where you can make changes accordingly to improve reader experience.

If you’re interested in becoming a beta tester, please fill out the form below.

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