The Chrome Ad Block Update Drops 15th February 2018

Desktop/Mobile Ads, Viewability, Monetization Strategies, Ad Stack Strategies, Ad Quality

Starting on February 15th, the hammer is coming down. Google’s effort to stop the most egregious ad-experiences from driving more […]

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Ads.txt FAQ: What Is It and Why Do I Need It?

Guides, Ad Quality, Ad Stack Strategies, Monetization Strategies, Analytics & Performance

Updated December 20, 2017 What is ads.txt? Ads.txt is an initiative from the Interactive Advertising Bureau Tech Lab (IAB) to promote […]

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How to Report Bad Ads

Ad Quality

Sovrn actively scans 100% of our bid responses looking for malicious activity which includes malware and redirects. The bad actors that insert malware and redirects into ads change their practices erratically, so there is a chance that we won’t catch every instance.

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#asksovrn: How to Survive Adblocking

Ad Quality, #asksovrn

For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]

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Webinar Recording: How to Survive Adblocking

Ad Quality, Webinars

We asked tough questions to one of the top adblocking experts in the world, Pagefair’s CEO Sean Blanchfield. Adblocking is […]

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