What is it? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]
Sovrn actively scans 100% of our bid responses looking for malicious activity which includes malware and redirects. The bad actors that insert malware and redirects into ads change their practices erratically, so there is a chance that we won’t catch every instance.
For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]
We asked tough questions to one of the top adblocking experts in the world, Pagefair’s CEO Sean Blanchfield. Adblocking is […]