What is it? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]
One question we often hear from publishers is, “How can I use Sovrn while still using AdSense?” Our answer? Have […]
Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.
One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]
#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]
#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]
When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]