What is Ads.txt and do I need it?

Analytics & Performance, Monetization Strategies, Ad Stack Strategies, Ad Quality, Guides

What is it? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]

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How to Pass Back from Sovrn to AdSense, and Why Using Both Makes You More Money

Monetization Strategies, Ad Stack Strategies, Desktop/Mobile Ads

One question we often hear from publishers is, “How can I use sovrn while still using AdSense?” Our answer? Have […]

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How to Adjust Price Floors to Maximize Yield

Monetization Strategies, Ad Stack Strategies, Desktop/Mobile Ads

Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.

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Infographic: 5 Display Advertising Mistakes That Hurt Your UX

Desktop/Mobile Ads, Content Strategies, Ad Stack Strategies

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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#asksovrn: What’s the difference between CPM for ATF vs BTF ads?

Analytics & Performance, #asksovrn, Ad Stack Strategies, Desktop/Mobile Ads

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

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#asksovrn: How Many Ads Should I Have On My Site?

Desktop/Mobile Ads, #asksovrn, Analytics & Performance, Ad Stack Strategies

#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]

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How To Set Price Floors To Make The Most Money With Display Advertising

Desktop/Mobile Ads, Meridian Support, Analytics & Performance, Monetization Strategies, Ad Stack Strategies

When it comes to CPM floor prices, sovrn publishers are welcome to set floors at any rate at which they […]

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