What Is Ads.txt and Why Do I Need It?

Guides, Ad Quality, Ad Stack Strategies, Monetization Strategies, Analytics & Performance

What is ads.txt? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]

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How to Pass Back from Sovrn to AdSense, and Why Using Both Makes You More Money

Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies

One question we often hear from publishers is, “How can I use Sovrn while still using AdSense?” Our answer? Have […]

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How to Adjust Price Floors to Maximize Yield

Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies

Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.

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Infographic: 5 Display Advertising Mistakes That Hurt Your UX

Desktop/Mobile Ads, Ad Stack Strategies, Content Strategies

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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#asksovrn: What’s the difference between CPM for ATF vs BTF ads?

#asksovrn, Analytics & Performance, Ad Stack Strategies, Desktop/Mobile Ads

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

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#asksovrn: How Many Ads Should I Have On My Site?

Analytics & Performance, #asksovrn, Ad Stack Strategies, Desktop/Mobile Ads

#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]

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How To Set Price Floors To Make The Most Money With Display Advertising

Desktop/Mobile Ads, Meridian Support, Analytics & Performance, Monetization Strategies, Ad Stack Strategies

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]

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