Updated December 20, 2017 What is ads.txt? Ads.txt is an initiative from the Interactive Advertising Bureau Tech Lab (IAB) to promote […]
#asksovrn: What’s the Difference between CPM and RPM?
Desktop/Mobile Ads, Analytics & Performance, #asksovrnIn this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two Sovrn Publisher Advocates, […]
#asksovrn: What’s the difference between CPM for ATF vs BTF ads?
Desktop/Mobile Ads, Ad Stack Strategies, Analytics & Performance, #asksovrn#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]
#asksovrn: How Many Ads Should I Have On My Site?
Desktop/Mobile Ads, Ad Stack Strategies, Analytics & Performance, #asksovrn#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]
How To Set Price Floors To Make The Most Money With Display Advertising
Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies, Analytics & Performance, Meridian SupportWhen it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]
