Ads.txt FAQ: What Is It and Why Do I Need It?

Analytics & Performance, Monetization Strategies, Ad Stack Strategies, Ad Quality, Guides

Updated December 20, 2017 What is ads.txt? Ads.txt is an initiative from the Interactive Advertising Bureau Tech Lab (IAB) to promote […]

Read More

#asksovrn: What’s the Difference between CPM and RPM?

#asksovrn, Analytics & Performance, Desktop/Mobile Ads

In this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two Sovrn Publisher Advocates, […]

Read More

#asksovrn: What’s the difference between CPM for ATF vs BTF ads?

#asksovrn, Analytics & Performance, Ad Stack Strategies, Desktop/Mobile Ads

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

Read More

#asksovrn: How Many Ads Should I Have On My Site?

Desktop/Mobile Ads, #asksovrn, Analytics & Performance, Ad Stack Strategies

#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]

Read More

How To Set Price Floors To Make The Most Money With Display Advertising

Ad Stack Strategies, Monetization Strategies, Analytics & Performance, Meridian Support, Desktop/Mobile Ads

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]

Read More