What is it? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]
#asksovrn: What’s the Difference between CPM and RPM?
Desktop/Mobile Ads, Analytics & Performance, #asksovrnIn this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two sovrn Publisher Advocates, […]
#asksovrn: What’s the difference between CPM for ATF vs BTF ads?
Analytics & Performance, #asksovrn, Ad Stack Strategies, Desktop/Mobile Ads#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]
#asksovrn: How Many Ads Should I Have On My Site?
Desktop/Mobile Ads, #asksovrn, Analytics & Performance, Ad Stack Strategies#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]
How To Set Price Floors To Make The Most Money With Display Advertising
Desktop/Mobile Ads, Meridian Support, Analytics & Performance, Monetization Strategies, Ad Stack StrategiesWhen it comes to CPM floor prices, sovrn publishers are welcome to set floors at any rate at which they […]
