Ashley

Server-side Header Bidding vs. Browser-side Header Bidding – What’s the Difference?

#asksovrn, Header Bidding

Up until now, publishers using header bidding have used browser or client-side header bidding. With browser-side header bidding, advertisers bid […]

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Ashley

What’s the Difference Between Google AdSense and DoubleClick AdExchange?

#asksovrn

Google AdSense and DoubleClick AdExchange are both ad placement services owned and operated by Google. So how are they different? As […]

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Ashley

What’s the Difference Between RTB, PMPs and Programmatic Direct?

#asksovrn, Desktop/Mobile Ads, Monetization Strategies

As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]

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Ashley

#asksovrn: What’s Server-side Header Bidding?

#asksovrn, Header Bidding

By now we all know header bidding has become a major focus in digital advertising. In the space of two […]

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#asksovrn: What Is Outstream Video

#asksovrn, Video

    There’s lots of talk about the high CPM’s of outstream video advertising otherwise known as native video advertising. […]

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Ashley

#asksovrn: Why Do Header Bidders Make More Money Than Waterfalls?

#asksovrn, Header Bidding

For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall. This video covers: […]

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Ashley

#asksovrn: How is Header Bidding Different from a Traditional Waterfall?

#asksovrn, Header Bidding

As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]

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Ashley

#asksovrn: How Can I Use Sovrn and AdSense Together?

#asksovrn, Desktop/Mobile Ads, Monetization Strategies

As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]

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#asksovrn: VAST vs. VPAID Video Ads

#asksovrn, Video

Learn the difference between VAST and VPAID video ads for programmatic video ads.

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#asksovrn: How to Jumpstart Mobile Video Ads

#asksovrn, Desktop/Mobile Ads, Monetization Strategies, Video

Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.

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#asksovrn: How Header Bidding Works

#asksovrn, Header Bidding, Monetization Strategies

Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.

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#asksovrn: How to Survive Adblocking

#asksovrn, Ad Quality

For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]

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#asksovrn: What’s the Difference between CPM and RPM?

#asksovrn, Analytics & Performance, Desktop/Mobile Ads

In this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two sovrn Publisher Advocates, […]

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#asksovrn: What Ad Sizes for Websites Get the Highest CPM?

#asksovrn

In this episode of #asksovrn we answer “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you […]

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#asksovrn: What’s the difference between CPM for ATF vs BTF ads?

#asksovrn, Ad Stack Strategies, Analytics & Performance, Desktop/Mobile Ads

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

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#asksovrn: How Many Ads Should I Have On My Site?

#asksovrn, Ad Stack Strategies, Analytics & Performance, Desktop/Mobile Ads

#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]

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