Up until now, publishers using header bidding have used browser or client-side header bidding. With browser-side header bidding, advertisers bid […]
Google AdSense and DoubleClick AdExchange are both ad placement services owned and operated by Google. So how are they different? As […]
As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]
By now we all know header bidding has become a major focus in digital advertising. In the space of two […]
There’s lots of talk about the high CPM’s of outstream video advertising otherwise known as native video advertising. […]
For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall. This video covers: […]
As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]
As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]
Learn the difference between VAST and VPAID video ads for programmatic video ads.
Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.
Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.
For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]
In this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two sovrn Publisher Advocates, […]
In this episode of #asksovrn we answer “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you […]
#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]
#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]