As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]
As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]
Ever wondered how to install mobile ads on WordPress? Look no further. Here’s how to start making money from mobile […]
One question we often hear from publishers is, “How can I use sovrn while still using AdSense?” Our answer? Have […]
Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.
In this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two sovrn Publisher Advocates, […]
Choosing ad units that fit into your already existing site layout is a key component of a successful monetization strategy. […]
Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.
In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley […]
Welcome to the sovrn network of independent and influential publishers! Now it’s time to get set up so that you […]
One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]
#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]
#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]
When it comes to CPM floor prices, sovrn publishers are welcome to set floors at any rate at which they […]