What’s the Difference Between RTB, PMPs and Programmatic Direct?

Desktop/Mobile Ads, Monetization Strategies, #asksovrn

As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]

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#asksovrn: How Can I Use Sovrn and AdSense Together?

Desktop/Mobile Ads, Monetization Strategies, #asksovrn

As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]

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How to Install Mobile Ads on WordPress Sites

Desktop/Mobile Ads

Ever wondered how to install mobile ads on WordPress? Look no further. Here’s how to start making money from mobile […]

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How to Pass Back from Sovrn to AdSense, and Why Using Both Makes You More Money

Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies

One question we often hear from publishers is, “How can I use Sovrn while still using AdSense?” Our answer? Have […]

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#asksovrn: How to Jumpstart Mobile Video Ads

Desktop/Mobile Ads, Monetization Strategies, Video, #asksovrn

Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.

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#asksovrn: What’s the Difference between CPM and RPM?

Desktop/Mobile Ads, Analytics & Performance, #asksovrn

In this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two Sovrn Publisher Advocates, […]

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How to Select Display Ad Sizes For Your Site Layout

Desktop/Mobile Ads, Monetization Strategies, Get Started Series

Choosing ad units that fit into your already existing site layout is a key component of a successful monetization strategy. […]

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How to Adjust Price Floors to Maximize Yield

Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies

Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.

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#asksovrn: What mobile ad sizes do best?

Desktop/Mobile Ads, Monetization Strategies

In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley […]

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How To Add your Sovrn Ad Tags in 8 Quick Steps

Desktop/Mobile Ads, Get Started Series, Meridian Support

Welcome to the Sovrn network of independent and influential publishers! Now it’s time to get set up so that you […]

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Infographic: 5 Display Advertising Mistakes That Hurt Your UX

Desktop/Mobile Ads, Ad Stack Strategies, Content Strategies

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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#asksovrn: What’s the difference between CPM for ATF vs BTF ads?

Desktop/Mobile Ads, Ad Stack Strategies, Analytics & Performance, #asksovrn

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

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#asksovrn: How Many Ads Should I Have On My Site?

Desktop/Mobile Ads, Ad Stack Strategies, Analytics & Performance, #asksovrn

#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]

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How To Set Price Floors To Make The Most Money With Display Advertising

Desktop/Mobile Ads, Ad Stack Strategies, Monetization Strategies, Analytics & Performance, Meridian Support

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]

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