What is it? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]
Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step […]
What they are, how they are shaking up online publishing and mobile content discovery, and how to use them to […]
Learn all the programmatic ad sizes to monetize your websites content on the sovrn network.
Header bidding is revolutionizing the digital advertising world, and for good reason – it works. Not only does header bidding […]
A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]
If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that […]