What Is Ads.txt and Why Do I Need It?

Guides, Ad Quality, Ad Stack Strategies, Monetization Strategies, Analytics & Performance

What is ads.txt? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]

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How to Install Third-Party Video Ad Tags in DFP: A step-by-step guide

Guides, DFP Series

Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step […]

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The Guide to Facebook Instant Articles, Google AMP & Apple News

Guides, Content Strategies

What they are, how they are shaking up online publishing and mobile content discovery, and how to use them to […]

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Sovrn Ad Sizes Guide

Get Started Series, Guides

Learn all the programmatic ad sizes to monetize your websites content on the Sovrn network.

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The Definitive Guide to Header Bidding

Meridian Support, Get Started Series, Monetization Strategies, Case Studies, Guides

Header bidding is revolutionizing the digital advertising world, and for good reason – it works. Not only does header bidding […]

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Whitepaper: Leveling the playing field – How Sovrn is helping independent publishers take advantage of Big Data

Monetization Strategies, Guides

A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]

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8 Steps to Installing Ad Tags in DFP

DFP Series, Guides

If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that […]

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