Ashley

Server-side Header Bidding vs. Browser-side Header Bidding – What’s the Difference?

#asksovrn, Header Bidding

Up until now, publishers using header bidding have used browser or client-side header bidding. With browser-side header bidding, advertisers bid […]

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Ashley

#asksovrn: What’s Server-side Header Bidding?

Header Bidding, #asksovrn

By now we all know header bidding has become a major focus in digital advertising. In the space of two […]

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How To Reduce Header Bidding Discrepancies

Header Bidding

One of the major benefits of header bidding versus standard waterfall is the promise of reduced discrepancies. In certain cases, […]

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Ashley

#asksovrn: Why Do Header Bidders Make More Money Than Waterfalls?

Header Bidding, #asksovrn

For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall. This video covers: […]

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Ashley

#asksovrn: How is Header Bidding Different from a Traditional Waterfall?

Header Bidding, #asksovrn

As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]

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Webinar Recording: Going Deep With Header Bidding

Header Bidding, Monetization Strategies, Webinars

This webinar was organized for publishers who want a more advanced dive into header bidding workflows, technology, integration and optimization. […]

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#asksovrn: How Header Bidding Works

Header Bidding, Monetization Strategies, #asksovrn

Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.

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Ashley

Spanishdict.com Transitions to Header Bidding

Header Bidding, Case Studies

Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks to maximize their […]

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Ashley

Livingly Media Moves to Header Bidding

Case Studies, Header Bidding

With its size, scale, and growth plans, Livingly Media views programmatic advertising as a key part of its business plans […]

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Ashley

Sortable Eliminates Lost Impressions with Header Bidding

Header Bidding, Case Studies

Sortable was looking for a way to stop losing revenue from lost impressions in a traditional waterfall and ultimately increase yield. […]

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Ashley

Header Bidding Installation Guide: Sovrn Header API v 1.0

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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Ashley

Header Bidding Installation Guide: How to Install the Header Code

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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Ashley

Header Bidding Installation Guide: How to Set Up Header Bidding in DFP

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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Ashley

Header Bidding Installation Guide: How to Install the Header Adaptor

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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Ashley

Header Bidding Installation Guide: The Header Auction Workflow

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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Ashley

Header Bidding Installation Guide: Pre-Bid Auction API v 1.0

Header Bidding

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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Header Suite – Your Header Bidding Solutions

Header Bidding

Introducing the sovrn Header Suite:  Your one-stop-shop for all things Header Bidding. The sovrn Header Suite provides publishers with different […]

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Header Bidding: What’s in it for Publishers?

Header Bidding

Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you.

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Ashley

Webinar Recording: How to Succeed with Header Bidding

Header Bidding, Webinars

In this webinar Tony Casson, our Sr. Director of AdTech Products, interviews Gabriel DeWitt, VP of Monetization at Curse, to […]

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