What is it? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]
Outstream advertising provides video revenue without the need for publisher video content. Advertisers love them because they are in-view ads, […]
As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]
As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]
One question we often hear from publishers is, “How can I use Sovrn while still using AdSense?” Our answer? Have […]
Header bidding is revolutionizing the digital advertising world, and for good reason – it works. Not only does header bidding […]
Learn how to set up, optimize and analyze paid social media strategies to build traffic, visibility and revenue in facebook and instagram.
This webinar was organized for publishers who want a more advanced dive into header bidding workflows, technology, integration and optimization. […]
Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.
Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.
For this episode we were asked, “How can I maximize CPMs over the holidays?” So we asked our data scientists […]
Choosing ad units that fit into your already existing site layout is a key component of a successful monetization strategy. […]
Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.
In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley […]
A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]
Learn how to make money blogging through sponsored content and digital advertising. Through each section of this webinar, you will gain actionable datapoints to help you with your content and revenue strategies.
When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]
When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]