Setting Up Sovrn in Google Exchange Bidding

Last Updated October 15, 2019

Google exchange bidding is a relatively quick and painless setup, but only if the proper steps are followed from the beginning. This guide is meant to help publishers understand what they need to do on their end to make a EB integration as easy as possible.

Publisher Action Items

Publishers wishing to connect their exchange bidding account with Sovrn demand will not see any approved yield partners in your account until they are created as companies, and then enabled for exchange bidding.

To set up a company in your GAM account, click Admin > Companies. Make sure that Sovrn is setup as a company, and that Sovrn is enabled for Exchange Bidding before proceeding.

Setup Yield Partner

Next, publishers must set Sovrn up as a Yield Partner. Sovrn should already be a “Company” in that account, so be sure to use that value in your setup.

If you’re going to be reporting on this Ad Manager company, it might be best to name the yield partner “Sovrn EB” for your own recordkeeping.

Lastly, set the “Credit Status” for the company to Active. Only “Active” companies can be added to yield groups. For more information on yield partners, click here.

Setup Yield Group

A Yield Group contains all the ad partners that are included in your exchange bidding auction. To create a new yield group, click on Delivery > Yield Groups.

Create a new yield group and name it something descriptive for reporting purposes.

Select the most appropriate ad format, and inventory type that this group will target. Please note that Sovrn only supports Banner and Video ads.

Next, you can specify what ad sizes you want to target, or you can leave this section blank to target all ad sizes. If needed, apply any custom targeting rules in the Targeting section.

Now, you need to add Sovrn as a Yield Partner within this Yield Group. Click on “Add Another Yield Partner” and select the Yield Partner that has Sovrn in it.

Click “Save and Activate” when ready. For more information on yield groups, click here. Also, if you want to setup a video yield group, click here to learn how.

Next Steps for EB Implementation

Now that you’ve got everything correctly setup, you’re ready to reach out to the Sovrn team to finish the Google EB implementation process.

Reach out to Sovrn Support, or to your Publisher Advocate, and provide the following:

  • Your Google Ad Manager Network ID
  • Your Meridian username if you have a Sovrn account
  • The sites that you wish to enable for Google EB

Remember, your site will not be added unless you add Sovrn’s ads.txt values to your site(s).

Below is the Sovrn Beacon that helps publisher’s generate even more ad revenue. Either one of these codes should be placed in the footer of your site.

Standard Beacon for HTTPS/SSL

Async Beacon for HTTPS/SSL

Remember, the codes above are just examples that you can use, and you will need to replace the iid with your own unique value. This will be the same number that is in your Sovrn ads.txt entries, and is after sovrn.com and lijit.com.

Make sure you add the Sovrn beacon to your site(s) for the best possible performance.

Create a new Custom HTML Tag in Google Tag Manager.

Copy and paste your custom HTML and/or Javascript code where indicated. The trigger selection should be “Page View”.

Click “Save Tag” when ready and your beacon will fire on a new page view.

Sovrn Steps for EB Implementation

Once we have everything that we need, Sovrn will then include you in our Pretargeting, and will whitelist your sites that have Sovrn ads.txt.

Remember, once pretargeting and site whitelisting is complete, it can take anywhere from 24-48 hours for bids to start registering.

Don’t let your EB implementation get stuck. If you need help, contact our Publisher Advancement team for the support that you deserve.

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