AMA – Support Engineering Live Panel

On February 21st, 2018, we hosted an AMA with Sovrn’s Support Engineering team. We received many questions around Ads.txt, header […]

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Server-Side Header Bidding vs. Browser-Side Header Bidding

Up until now, publishers using header bidding have used browser or client-side header bidding. With browser-side header bidding, advertisers bid […]

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What’s the Difference Between Google AdSense and DoubleClick AdExchange?

Google AdSense and DoubleClick AdExchange are both ad placement services owned and operated by Google. So how are they different? As […]

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What’s the Difference Between RTB, PMPs and Programmatic Direct?

As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]

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#asksovrn: What Is Outstream Video

    There’s lots of talk about the high CPM’s of outstream video advertising otherwise known as native video advertising. […]

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#asksovrn: What the F**K are VPAID Errors and Why Should I Care?

In the latest #asksovrn, we were asked to shed light on VPAID Errors, how they hurt video advertising revenue and how […]

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#asksovrn: Why Do Header Bidding Solutions Earn More Than Waterfalls?

For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall. This video covers: […]

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#asksovrn: How is Header Bidding Different from a Traditional Waterfall?

As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]

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#asksovrn: How Can I Use Sovrn and AdSense Together?

As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]

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#asksovrn: VAST vs. VPAID Video Ads

Learn the difference between VAST and VPAID video ads for programmatic video ads.

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#asksovrn: How to Jumpstart Mobile Video Ads

Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.

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#asksovrn: How Header Bidding Works

Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.

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#asksovrn: How to Survive Adblocking

For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]

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#asksovrn: How to Maximize CPMs this Holiday Season

For this episode we were asked, “How can I maximize CPMs over the holidays?” So we asked our data scientists […]

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#asksovrn: What’s the Difference between CPM and RPM?

In this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two Sovrn Publisher Advocates, […]

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#asksovrn: What Ad Sizes for Websites Get the Highest CPM?

In this episode of #asksovrn we answer “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you […]

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How to Adjust Price Floors to Maximize Yield

Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.

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#asksovrn: What Mobile Ad Sizes Do Best?

In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley […]

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#asksovrn: What’s the difference between CPM for ATF vs BTF ads?

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

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#asksovrn: How Many Ads Should I Have On My Site?

#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]

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