On February 21st, 2018, we hosted an AMA with Sovrn’s Support Engineering team. We received many questions around Ads.txt, header […]
Up until now, publishers using header bidding have used browser or client-side header bidding. With browser-side header bidding, advertisers bid […]
Google AdSense and DoubleClick AdExchange are both ad placement services owned and operated by Google. So how are they different? As […]
As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]
There’s lots of talk about the high CPM’s of outstream video advertising otherwise known as native video advertising. […]
In the latest #asksovrn, we were asked to shed light on VPAID Errors, how they hurt video advertising revenue and how […]
For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall. This video covers: […]
As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]
As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]
Learn the difference between VAST and VPAID video ads for programmatic video ads.
Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.
Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.
For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]
For this episode we were asked, “How can I maximize CPMs over the holidays?” So we asked our data scientists […]
In this episode of #asksovrn we answer “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two Sovrn Publisher Advocates, […]
In this episode of #asksovrn we answer “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you […]
Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.
In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley […]
#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]
#QOTD – How many ads should I have on my site? In this #asksovrn, Maggie and Ashley, two of our veteran […]