What they are, how they are shaking up online publishing and mobile content discovery, and how to use them to […]
Header bidding is revolutionizing the digital advertising world, and for good reason – it works. Not only does header bidding […]
Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you.
A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]