Here at sovrn we want to make sure that you know exactly how you are getting your earnings, the payment […]
In 2017, Google announced the plan to distrust the SSL/TLS certificates of Symantec and its subsidiary Certificate Authorities (CA’s), including […]
With just weeks to go until GDPR legislation comes into place on 25th May 2018, companies need to start putting […]
Starting on February 15th, the hammer is coming down. Google’s effort to stop the most egregious ad-experiences from driving more […]
Sovrn actively scans 100% of our bid responses looking for malicious activity which includes malware and redirects. The bad actors that insert malware and redirects into ads change their practices erratically, so there is a chance that we won’t catch every instance.
There’s lots of lingo in digital advertising. Here we shed light on the terms so you can understand what the […]
Outstream advertising provides video revenue without the need for publisher video content. Advertisers love them because they are in-view ads, […]
One of the major benefits of header bidding versus standard waterfall is the promise of reduced discrepancies. In certain cases, […]
Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) […]
While the concept of viewability is relatively simple, measurement is not so straightforward. At this juncture, not every impression can […]
Why paid social? Facebook and Instagram are the powerhouses of modern day social media. The best way to harness their […]
Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step […]
What they are, how they are shaking up online publishing and mobile content discovery, and how to use them to […]
Learn all the programmatic ad sizes to monetize your websites content on the Sovrn network.
Video advertising is becoming increasingly popular with publishers. This is because of two main factors: one, it generates 2-3x the […]
One question we often hear from publishers is, “How can I use Sovrn while still using AdSense?” Our answer? Have […]
Header bidding is revolutionizing the digital advertising world, and for good reason – it works. Not only does header bidding […]
2016 is here and digital advertising is changing faster than ever. New technologies such as header bidding have revolutionized the […]
Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you.
Choosing ad units that fit into your already existing site layout is a key component of a successful monetization strategy. […]
A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]
When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]
If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that […]