What’s the Difference Between Google AdSense and DoubleClick AdExchange?

Google AdSense and DoubleClick AdExchange are both ad placement services owned and operated by Google. So how are they different? As […]

Read More

#asksovrn: What’s Server-side Header Bidding?

By now we all know header bidding has become a major focus in digital advertising. In the space of two […]

Read More

#asksovrn: What the F**K are VPAID Errors and Why Should I Care?

In the latest #asksovrn, we were asked to shed light on VPAID Errors, how they hurt video advertising revenue and how […]

Read More

#asksovrn: How is Header Bidding Different from a Traditional Waterfall?

As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]

Read More

Get Started Series #3: Answering Your FAQs

In this Get Started video, we will answer the questions we most frequently hear from our publishers. We will also […]

Read More

Get Started Series # 2: How to Check Earnings and Audience Insights in Meridian

In this Get Started Video, you will learn how to check earnings and audience insights in Meridian. This video covers: […]

Read More

Get Started Series # 1: How to Create Ad Tags in Meridian

In this Get Started Video, you will learn how to create ad tags in Meridian and begin monetizing with sovrn. […]

Read More

#asksovrn: What is Google AMP?

  We sat down with Jack Downey, our Director of Market Development here at Sovrn to talk with you guys […]

Read More

#asksovrn: VAST vs. VPAID Video Ads

Learn the difference between VAST and VPAID video ads for programmatic video ads.

Read More

Header Suite – Your Header Bidding Solutions

Introducing the Sovrn Header Suite:  Your one-stop-shop for all things Header Bidding. The Sovrn Header Suite provides publishers with different […]

Read More