Zip is a globally recognized payments solution, but they had never explored affiliate marketing before. Affiliate is a prime opportunity for shopping and financial services, and Sovrn Commerce was the optimal way for Zip to easily tap into a market worth more than $12B. Since 2018, Sovrn has created over $18M in new revenue for our BNPL partners, generating over $320M in sales for merchants.
The Opportunity
When Zip first approached Sovrn Commerce in 2019, their biggest challenge was figuring out a way to monetize their impressive traffic at scale. With more than 3 million app users, they knew they had a great product and a clear selling point. They just needed a reliable way to automatically monetize the large number of merchant links within the Zip app.
Erin Routzhan, Senior Affiliate Account Manager at Zip says:
“When we started our affiliate channel, we knew to start with Sovrn. They have a great reputation and were exceptionally helpful in getting us set up when we first started. Sovrn has always strived to understand our needs as a business and to model our relationship to best serve our overall goals. They feel more like an extension of our business than just another partner!”
The Solution
As Zip began the process of creating an affiliate strategy, Sovrn’s large partnership base immediately stood out. With 50,000+ merchants in our global network, Zip had access to incredible breadth and depth of monetization opportunities. Sovrn often has multiple programs for each merchant via CPA and CPC networks which alleviates reliance on a single merchant program. We also help to work with key merchants and aim to lock in strategic rates with publishers, so the volatility risk is reduced. And because of our vast network, we’re able to double earnings per click for our BNPL partners compared to the industry average.
Using the Sovrn Commerce API, existing links were automatically updated to affiliate links at scale. The Commerce API lets Zip monetize the merchant links they’ve placed within the app, generating revenue every time a link is clicked or a purchase is made. They’re able to tap into all of our diverse merchant programs, increasing the number of clicks they’re able to affiliate, and leaving fewer links un-monetized.
The Results
Zip saw immediate success with the Sovrn Commerce API. Because of Sovrn’s merchant coverage, the number of clicks Zip was able to affiliate grew by 600%. And they haven’t stopped there: the Sovrn team consistently works to optimize Zip’s performance and help them find new opportunities to grow and diversify their revenue.
Charles Weathers,Affiliate Marketing Manager at Zip says:
“Sovrn helped us scale the program quickly by helping us secure partnerships with major brands, from luxury and fast fashion to travel and taxes.”
About Zip
Zip (previously QuadPay) is a buy now, pay later solution that enables customers to split a purchase into four interest-free payments over 6 weeks, anywhere Visa is accepted. Their mission is to make it easier for their customers to get what they want, when they want it, and provide an easy way to pay it off.
Get Started
Bring all of your affiliate revenue efforts in one place, from link monetization to editorial tools to reporting.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies, but may change your preferences by clicking “Cookie settings". For more information, please visit our Privacy Policy.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
__hssrc
session
This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
cookielawinfo-checkbox-advertisement
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
csrftoken
1 year
This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
__cf_bm
30 minutes
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc
30 minutes
HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_auth
1 year
This cookie is set by Pinterest that collects statistical details to track the use of its services.
_pinterest_referrer
past
This cookie is set by Pinterest to track the use of its services.
_pinterest_sess
1 year
This cookie is set by Pinterest that collects statistical details to track the use of its services.
_routing_id
session
This cookie is set by Pinterest that collects statistical details to track the use of its services.
bcookie
2 years
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lang
session
This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
language
session
This cookie is used to store the language preference of the user.
lidc
1 day
LinkedIn sets the lidc cookie to facilitate data center selection.
sp_landing
1 day
The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t
1 year
The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
__hstc
1 year 24 days
This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga
2 years
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_52355958_2
1 minute
This cookie is set by Google and is used to distinguish users.
_gcl_au
3 months
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
hubspotutk
1 year 24 days
This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid
2 years
Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
_mkto_datetime
1 month
This cookie is set by Marketo.
bscookie
2 years
This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie
15 minutes
The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.