How Our Publishers Are Using Sovrn and Google AdSense Together

Tools & Tech

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek […]

Read More

My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]

Read More
Ashley

4 Easy Ways to Reduce Discrepancies

Monetization

Discrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% […]

Read More

What’s Trending in Video Advertising: An Interview With Kevin Gentry

Video

Video advertising has seen incredible growth in 2016 and we get lots of questions from our publishers about the types […]

Read More

How to Create and Install Ad Tags in Meridian

Tools & Tech

Here’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign […]

Read More
Ben Shoff

Under the Hood: Livingly Media’s Approach to Header Bidding

Header Bidding

A Partner-Agnostic Solution Livingly Media owns and operates four well-known online brands: their flagship lifestyle website, Livingly.com; entertainment news site, […]

Read More

Under the Hood: SpanishDict.com and Their Header Bidding Journey

Header Bidding

Waterfall optimization headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks […]

Read More

Graphiq Increases Revenue by More than 40% with Header Bidding

Header Bidding

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]

Read More

Viewability Measurement: Understanding Viewable Engaged Time

Viewability

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple […]

Read More
Ashley

6 Common DFP Pitfalls to Watch Out For

Monetization

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can […]

Read More

5 Key Benefits of Display Advertising for Bloggers

Monetization

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]

Read More
Ashley

7 Easy Ways to Speed Up Your Ads

Monetization

One question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that […]

Read More
Ben Shoff

7 Lucky Mobile Advertising Trends

Mobile

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, […]

Read More

What is the Minimum Pageviews Limit to Join Sovrn?

Monetization

Many display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display […]

Read More
Ben Shoff

5 Ways for Publishers to Get Retargeting Right

Tools & Tech

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your […]

Read More

5 Must-Read Mobile Video Advertising Tips

Mobile

Nothing like ending a long day with a few cat videos while you decompress on the couch, right? If you agree […]

Read More

Tips for Formatting the Perfect Blog Post

Tools & Tech

I bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are […]

Read More