VigLink CEO: One-to-One Marketing Key Trend For Pubs To Embrace

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We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this would […]

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VigLink CEO: One-to-One Marketing Key Trend For Pubs To Embrace

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We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this would […]

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HANDLL CEO: Publishers Must Innovate Around Walled Gardens

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We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this […]

#asksovrn Episode #2

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Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below the fold ads?” #QOTD – How many above vs. below the fold zones do you have? Share below. For those just joining us, #asksovrn is a way for our publishers to ask us questions about ad […]

Now Playing: the Official i² Spotify Playlist

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It’s Friday, August 14th, and that means i², our inaugural publisher summit, is less than a month away! We had so much fun creating the playlist for the event that we felt it would be unfair to keep it to ourselves. So whether you are joining us in San Francisco on September 9th, or just need […]

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6 Astounding Facts About Ad Blocking in 2015

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Sean Blanchfield, CEO of PageFair, will be speaking about the findings of this report in his talk “Surviving Adblock” on September 9th at the inaugural I² Publisher Summit. Register for the event here: isquaredevent.com When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, it […]

Enter to win All-Access Pass: sovrn I-Squared Publisher Summit

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Calling all independent and influential publishers! From Aug. 12 – 26, 2015, sovrn will be giving away one All-Access Pass to our upcoming I–Squared Summit taking place in San Francisco on Sept. 9. One lucky winner will receive an All-Access Pass to the event, which includes: One round trip ticket from any of the 50 U.S. […]

#asksovrn Episode 1: What’s the optimal number of ad zones?

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Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]

What is a price floor & how should I be using them?

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What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For example, if […]

Mobilegeddon:  The Effects of Google’s Recent Mobile Algorithm Update

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It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

RPM vs CPM & Why It Matters For Publishers

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More often than not, publishers looking to monetize their websites through display advertising already work with, or are in the process of researching working with, Google AdSense. Google AdSense is a great ad partner for publishers of all sizes because it acts as a one-size-fits all, backfill solution that monetizes 100% of your traffic. Sounds […]

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