Why is Proof of a Direct Publisher Relationship Necessary?

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Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide advertisers with what they are seeking: content creators who are enriching the web. Here are five ways to prove a direct relationship with the sites you represent. 1. Copy of an I/O or Contract with the Publisher […]

Announcing SSL Advertising Solutions for Publishers Choosing Encryption

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What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted link (“https://www.abcode.com”) between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and secure. Most publishers do not need to worry about being […]

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The Biggest Trend In Mobile

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There’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, social platforms are beginning to dethrone SEO. Until now, mobile experiences have been subpar, which has lead the large content publishing platforms like Facebook, Google, and Apple to respond with simplified distribution to better engage […]

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3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads

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Mobile advertising spend is well on its way to surpass 100 billion in 2016. As readers continue to consume more and more content on mobile, publishers are rushing to install mobile advertising. The problem? Many WordPress themes, even responsive ones, push all the ads to the bottom of the screen. This crushes viewability, allowing very few readers to even […]

Viewability Top of Mind as Sovrn Acquires OnScroll

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Today we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a user usually scrolls to the bottom of the page, OnScroll will serve a below-the-fold placement. That increases overall ad inventory by 7% to 15%. Adexchanger wrote, […]

Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group

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We have big news – sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider (DAAP) after a comprehensive independent audit by the Alliance for Audited Media (AAM). sovrn is the first SSP to undergo a third-party audit to become a Digital Advertising Assurance Provider. “We work with thousands of publishers […]

How to Insert Ads into Specific WordPress Posts

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Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. Good news – it’s easy to do that! There are two ways to insert ads into specific WordPress posts – you can either use a plugin or hard-code the ads manually. How to insert ads into […]

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Feedback at Admonsters AdTech Forum

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On March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared the tactics, technology and challenges they face. For those that couldn’t make it, here are the 3 big takeaways of the event and what sovrn is doing to alleviate or solve these issues. ONE Limited dev. […]

Just Say No to Pop-Under Redirects

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We’ve all experienced them… you are scrolling through the home feed of a website when you find a post that interests you, so you click on the link to read more. Immediately another tab opens in your browser and you’ve been unwillingly directed to another site – one you never intended to visit. These troublesome […]

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