Dubious Practices: Multiple Bid Requests

Monetization

Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions […]

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Digital Marketing and Content Strategies with Peter Houston of TheMediaBriefing.com

Media

In this interview we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]

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Ancient History Encyclopedia Grows Revenue by 26% with Sovrn OnScroll

Tools & Tech

Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the […]

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Cultivating an Engaged Audience: An Interview with Ian Logue, Owner of PatsFans.com

Monetization

In this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England […]

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Wading into the Blocked Web

Tools & Tech

If you think this is just about Ad Blocking, you’re missing the point Through time, and across cultures, stories are […]

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6 Easy Ways to Monetize Your Blog

Monetization

This is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki […]

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Monetization Strategies & Ad Quality: An Interview with Curiosity Media

Analytics & Reporting

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics […]

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Ashley

How Does Server-Side Header Bidding Work?

Header Bidding

In the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to […]

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Popping the Question: 7 Ways to Grow Your Newsletter List

Tools & Tech

Let’s face it, building your newsletter list can be tough. There are many different ways to do so, but they […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge […]

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January Strategies for Programmatic Advertising

Tools & Tech

Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this […]

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Ashley

15 Essential WordPress Plugins for Bloggers

Tools & Tech

WordPress is a fantastic platform on which to host your blog or website. But it’s not a perfect out-of-the-box solution; […]

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Ben Shoff

Start Measuring Viewability: Free Viewability Tracker

Analytics & Reporting

They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help […]

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Ashley

Watchers on the Wall Doubles Revenue with Sovrn

Tools & Tech

Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with […]

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How Our Publishers Are Using Sovrn and Google AdSense Together

Tools & Tech

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]

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Ashley

4 Easy Ways to Reduce Discrepancies

Monetization

Discrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% […]

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What’s Trending in Video Advertising: An Interview With Kevin Gentry

Video

Video advertising has seen incredible growth in 2016 and we get lots of questions from our publishers about the types […]

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