The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to develop an advertising strategy before the holidays hit. Based on CPM trends to-date in 2015, we’re estimating a 19% increase in holiday CPM’s from last year, as well as a daily average CPM increase of […]
Whether you’re navigating the London Tube or NYC Subway, you have to watch your step, especially during the hectic holiday shopping season. The same goes for managing your programmatic media spend. CPMs for open exchange display inventory spiked over the last holiday season, with peaks leading up to Cyber Monday and Christmas Day. We forecast […]
Professional Publishers Share Their Secrets: How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop to organize the third annual Publisher Roundtable Report. We surveyed a wide array of content creators from niche bloggers just getting started to mid-size professional publishers looking for strategic ways to take their audience engagement […]
Our goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited to roll out our new affiliate program, sovrn Ambassadors! About the Program: So here’s how it works. If you’re an active sovrn publisher, you refer a new publisher and we pay you 100% of that […]
Xindi Botnet Update: sovrn publishers protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to attack a key vulnerability in the online advertising ecosystem by exploiting ad exchanges. According to Pixalate, “this botnet is designed to generate fake “viewable” impressions at scale.” As a partner with Pixalate on fraud and […]
If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely come across the terms “asynchronous” and “synchronous” ad tags in reference to display, mobile and video advertising. To explain the difference between asynchronous vs synchronous ad tags, let me first talk about the basic structure […]
Categorized in: Blog, Blog Essentials, Monetization, sovrn, Tools and Technology
Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to explain why header bidding is gaining a lot of interest among publishers. Hopefully it’ll whet your appetite until Tony Casson, one of our product managers, and our guest speaker Gabriele DeWitt, VP of Monetization at […]
Categorized in: Blog, Industry, Tools and Technology
It’s the end of an era! On October 31st, we will be laying to rest the the Lijit Search Wijit. The search Wijit is what got us started and it is with a bit of melancholy we sunset it The Wijit has been in need of some updates and upgrades On site search has changed […]
“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, attributed to department store mogul John Wanamaker, was uttered more than 100 years ago. With its laser-accurate measurement and targeting, online advertising was meant to have solve this conundrum and for a while advertisers thought […]
Five things you need to know about choosing a great domain name If you’re getting ready to launch a new website, you’ll make one of your most important decisions straight off the bat: choosing a domain name. Your domain, or your website’s URL, is the foundation of your site and will shape the remainder of […]
Wednesday, September 9th was the maiden voyage of the sovrn Independent x Influential Publisher Summit, or i². The event brought together speakers from far and wide – from NYC to the UK and Taiwan – to take the stage at the Fairmont Hotel in San Francisco and bring us their perspectives, strategies and secrets for content […]
Categorized in: Blog, Monetization, Publishers
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