Announcing the sovrn Affiliate Program, sovrn Ambassadors

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Our goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited to roll out our new affiliate program, sovrn Ambassadors! About the Program: So here’s how it works. If you’re an active sovrn publisher, you refer a new publisher and we pay you 100% of that […]

Why sovrn and AdSense Make a Killer Combination

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One question we frequently hear from publishers is “How can I use sovrn while still using AdSense?”  In short, it’s easy and beneficial to use both sovrn and AdSense. We’re not only one of the best Google AdSense alternatives, but partners. The simplest way to use both sovrn and AdSense is to have sovrn first in your ad stack […]

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Mobile Video Viewing Builds Force in 2016

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Mobile video views are predicted to skyrocket this year. In 2015, 20% of video views happened on mobile devices. Now in 2016, up to 50% of video views are estimated on mobile devices. Why are advertisers so hot on video ads? The average click-through-rate (CTR) of video ads is 1.84 percent, the highest CTR of all […]

What is Google AMP, and How Will it Affect Independent Publishers?

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Accelerated Mobile Page (or AMP, for short) is Google’s open source initiative designed to improve the performance of the mobile web. With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience. What’s unique about AMP is that it […]

4 Reasons to Implement Header Bidding in 2016

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Publishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and simultaneously evaluate real-time bids from advertisers. Unlike a traditional waterfall, header bidding encourages competition between SSPs and allows for a single unified auction. For publishers, this means higher overall yield. “Rather than just choosing between […]

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New Feature Release: Easy Ad Tag Search & Ad Pagination in Meridian

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Most of our Publishers have lots of ad tags. Searching for tags with a particular price floor or tag name used involve scrolling and manually searching. We know, this was a drag for us too. Now meridian users can easily search and select tags in meridian. Looking for a specific Tag ID, Tag Name, Type, […]

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How To Make Money Blogging In 2016

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Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research on how to make money blogging. Bloggers are constantly evolving the way they make money, which means it’s that much harder to stay ahead of the curve. In a recently published guide on 2016 digital […]

Black Friday and Cyber Monday CPMs Reach New High in 2015

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Over the holidays, advertisers spend more money targeting online consumers than any other time of year. Digital ad spend in 2015 surpassed $3BN and CPMs continued to rise- particularly on Black Friday and Cyber Monday. Using the sovrn publisher base of more than 20,000 online publishers and more than 100,000 sites as a proxy for […]

sovrn Traffic: The Analytics Platform More CPM-Savvy Than Google Analytics

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Call us ambitious, but sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics for incoming ad traffic. This is because sovrn Traffic helps you understand your traffic not just by volume, but by value. Our analytics dive into exactly how much your traffic is worth to you in terms of […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

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We just rolled out a sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we pay you 100% of what your referral makes in their first 30 days. In order to help you make the most of sovrn Ambassadors and affiliate marketing in general, we wanted to spell out several affiliate marketing […]