The #1 Google AdSense Mistake

Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with […]

Header Bidding Tips: Setting up Header Bidding in DFP

The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings […]

Video: What is Google AMP?

Google AMP is short for the Accelerated Mobile Pages Project and it’s an open source initiative led by Google designed […]

Header Bidding Explained: Terms to Know

Today we are going break down all of the different elements of a header bidding implementation, from the header bidding […]

What is Header Bidding?

The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic […]

Video: Header Bidding Explained in 14 Minutes

If someone asked you to explain header bidding in a few sentences, could you do it? While the concept of […]

Sovrn Playlists

Keep inspired and humming all day with our handpicked mixes. Come back each month for new playlists created by the […]

Infographic: Is Your Site Ready for Header Bidding?

When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible […]

#asksovrn: What is Dynamic Allocation?

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]

Under the Hood: Study Break Media’s Header Bidding Implementation

Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe […]

6 Ways to Make Money Blogging in 2016

2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 […]

Did You Know? 5 Crazy Facts About Viewability and Ad Recall

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability […]

Getting Started with Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served […]

When Ad Blocking and Header Bidding Converge, We All Win

A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a […]

Announcing the sovrn Affiliate Program, sovrn Ambassadors

Our goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]

Announcing SSL Advertising Solutions for Publishers Choosing Encryption

What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted […]

The Biggest Trend In Mobile

There’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, […]

3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads

“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The […]