For the Independent & Influential Publishers Only…

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We go to a lot of conferences around here, and most of the time, they let us down. Often the content misses the mark, and more often the whole event is just commercial after commercial for the sponsors. Most upsetting is that even in the digital publishing space, there are few accessible events for publishers. Over the […]

Mobilegeddon:  The Effects of Google’s Recent Mobile Algorithm Update

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It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

RPM vs CPM & Why It Matters For Publishers

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More often than not, publishers looking to monetize their websites through display advertising already work with, or are in the process of researching working with, Google AdSense. Google AdSense is a great ad partner for publishers of all sizes because it acts as a one-size-fits all, backfill solution that monetizes 100% of your traffic. Sounds […]

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What Facebook’s content strategy means for publishers.

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Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be a boon or bust for online publishers?  Let’s examine how publishers can use Facebook’s latest efforts to their advantage, and what they need to look out for. Recent articles by the New York Times and […]

Infographic: Customer Journey Mapping Across Devices

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When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

You asked. We answered. What attributes make sovrn publishers successful?

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In our communications with publishers we receive a lot of questions regarding sovrn and the ad tech industry. Here are a few of the more commonly asked questions we see and associated answers: What attributes or characteristics make sovrn publishers successful in your exchange/network? This is one we hear a lot from sovrn publishers. Conveniently […]

Get sovrn Started in 8 Quick Steps

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Let’s Get Started! Welcome to the sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

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One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the awesomeness of their site design. Totally fair! The good news is, if you stick to a few simple guidelines, the user experience and beauty of your content does not have to suffer at all. Check […]

Google’s Quality Update: What You Need to Know

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Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

Intro to Viewability

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Viewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been considered served if it loads on a page but as the technology continues to advance and provide more data, advertisers are expecting more from their online advertising efforts. The new rising standard of whether an […]

5 Steps Towards Making a Profit With Display Advertising

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When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There are a lot of moving pieces and ever-changing variables circling behind the curtain. However, there are several actionables publishers can do to ensure positive ROI with their display advertising efforts. Here are five steps we […]