#asksovrn: What is Dynamic Allocation?

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We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it up. Without further ado! Dynamic allocation is a feature available in DoubleClick for Publishers designed to maximize the monetization of DFP inventory. It does this by enabling Google Ad Exchange to compete for impressions on […]

  • Categorized in: Blog, DFP Series
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Under the Hood: Study Break Media’s Header Bidding Implementation

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Study Break Media (recently acquired by Chegg) reaches 85% of students in the United States through their sites EasyBib, CitationMachine, BibMe and CiteThisForMe. With over 99 million unique users and 1.34 billion users per year, they have invested heavily in programmatic advertising to monetize their inventory, 95% of which is considered remnant. Inside their header auctions […]

6 Ways to Make Money Blogging in 2016

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2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are some tactics to increase your blog’s revenue by the year’s end. 1. Diversify your affiliate marketing partners Affiliate marketing is a great way to tap into passive income, a.k.a. money you make while you sleep. But despite the high […]

  • Categorized in: Blog, Blog Essentials, Monetization
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Did You Know? 5 Crazy Facts About Viewability and Ad Recall

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Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability that is shaking up the way ad tech industry folks think about benchmarking viewability and its effects on consumer ad recall. The generally accepted — though sometimes contested — viewability standards for advertisements as provided […]

  • Categorized in: Blog, Industry, Monetization
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Getting Started with Viewability

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It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served impressions towards viewable-based transactions is poised to change the entire online advertising landscape. We’re here to teach you the ins and outs of viewability, why it’s important and how to get started. Understanding Viewability Viewability is […]

Announcing SSL Advertising Solutions for Publishers Choosing Encryption

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What you need to know about SSL Secure Sockets Layer (SSL) is the standard security protocol for establishing an encrypted link (“https://www.abcode.com”) between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and secure. Most publishers do not need to worry about being […]

  • Categorized in: Blog, Feature Release, Tools and Technology
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The Biggest Trend In Mobile

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There’s a new wave coming to the wide world of mobile publishing. As users move away from desktop to mobile, social platforms are beginning to dethrone SEO. Until now, mobile experiences have been subpar, which has lead the large content publishing platforms like Facebook, Google, and Apple to respond with simplified distribution to better engage […]

  • Categorized in: Blog, Mobile, SEO, Social, Tools and Technology
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3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads

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Mobile advertising spend is well on its way to surpass 100 billion in 2016. As readers continue to consume more and more content on mobile, publishers are rushing to install mobile advertising. The problem? Many WordPress themes, even responsive ones, push all the ads to the bottom of the screen. This crushes viewability, allowing very few readers to even […]

Why is Proof of a Direct Publisher Relationship Necessary?

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Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide advertisers with what they are seeking: content creators who are enriching the web. Here are five ways to prove a direct relationship with the sites you represent. 1. Copy of an I/O or Contract with the Publisher […]

Viewability Top of Mind as Sovrn Acquires OnScroll

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Today we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a user usually scrolls to the bottom of the page, OnScroll will serve a below-the-fold placement. That increases overall ad inventory by 7% to 15%. Adexchanger wrote, […]