Commerce Commerce API

Price Comparison API: the Data You Need to Build Exceptional Shopping Experiences

Sovrn Commerce Team // January 30, 2025

For commerce-focused publishers, it’s important to build a loyal audience of repeat visitors who trust your product recommendations. When you include engaging features like shopping galleries and price comparisons, your readers can shop for the products they want, at the best price — all in one place. These elements are a popular way to elevate the shopping experience and keep your readers returning for more. 

The Sovrn Commerce platform provides easy-to-use tools for optimizing your affiliate strategy with shopping galleries and price comparison widgets. But if you’re an experienced publisher with a complex program, you may have a dedicated developer team with the expertise to build custom commerce tools. That said, tracking down detailed product information for every item can be time-consuming — and keeping all that data up-to-date is nearly impossible. 

So Sovrn also offers a powerful API that gives your dev team access to the data that drives our widget functionality. The API provides a simple way to retrieve detailed product information for millions of products from hundreds of merchants, which can be used to build an immersive commerce experience for your audience.

Discover the Price Comparison API 

Our Price Comparison API makes it easy to find alternative merchants selling a given product — and keep that data current. The API instantly retrieves detailed metadata for over 200 million products from hundreds of retailers across North America, Europe, and Australia.

The API is designed with simplicity in mind. Just enter a product URL from any supported merchant and the API will return product details from any additional retailers offering that item. Data points include:

  • Product name
  • Image, thumbnail
  • Retail price
  • Sale price
  • Merchant name
  • Merchant logo
  • Purchase URL
  • And more

Data for the API is collected from multiple sources, including merchant product feeds and merchant APIs. Depending on the source, product information is updated at least once per day, up to near-real time. Our system continually checks for updated product info, so prices are automatically updated and out-of-stock products are replaced. 

Results from the Price Comparison API can be ingested into your CMS or any other system of choice and used in any way you like. The API is especially useful for populating price comparison widgets so readers can compare prices, find the best deals on the products they want, and buy from their preferred retailers. Our system even geo-locates consumers to display local retailers and currencies — so you can always deliver reliable, relevant information.

Get the Price Comparison API  — and more 

The Price Comparison API is available in the Sovrn API Developer Center — and it’s just one example of the handy APIs we offer to automatically deliver the merchant, link, and reporting data you need. When you visit the Developer Center, you can explore user-friendly guides and in-depth documentation for all our APIs to get you up and running quickly. 

Our Commerce APIs run on a single data set — the same data that powers our real-time reporting — to provide consistent, reliable results every time. You can use the Commerce APIs to ingest data automatically on your preferred schedule or feed data into your own system to slice and dice however you choose.

Our Commerce APIs are simple enough for publishers of any size. If you have a need for advanced commerce data — and you have a developer on staff — just visit the Sovrn API Developer Center to get started.

👉 Note: Before you can access data through Sovrn’s Commerce APIs, you’ll first need to obtain a unique API key in the Commerce section of the Sovrn platform. You’ll then use this key for every call you make to the API. 

Get started today

When you work with Sovrn, you get flexible support to optimize your commerce program — however you want to run it. If you’re looking for plug-and-play solutions, we offer powerful pre-built tools — like shopping galleries and price comparisons — that do the heavy lifting for you. For publishers who want more control over the technical aspects of their affiliate strategy, we offer a robust set of APIs to power your commerce engine.

If you’re already a Sovrn customer, visit the Sovrn API Developer Center to see all the APIs available to you — or contact our support team for more information. 

Not working with Sovrn Commerce yet? Sign up now! Once you complete the approval process, you can start earning right away.

Want to learn more?

Share this article