Skip to content
Sovrn Logo
  • Publishers
    • //AdvertisingMake money with advertising
    • //SignalMaximize the value of every visitor
    • //CommerceEarn more from your content
    • //UnblockRecover your blocked revenue
    • //ServicesFull-service advertising management
    • //DataCompliant data monetization
    • //Instant PayFast access to capital
    • All Tools →
  • Advertisers
    • Buy on SovrnSafe, unique inventory brings demonstrable results
    • Audiences & DataFind the audiences and data you need
  • Company
    • About SovrnThis is what we stand for
    • BlogTips and information that help you thrive
    • Publisher’s CornerStrategies from publishing experts
    • CareersGrow with us
    • Press KitWe’re making the internet better
  • Sign In
  • Sign Up
  • Publishers
    • Advertising Tools
    • //Signal
    • //Commerce
    • //Unblock
    • //Services
    • Data Monetization
    • Instant Pay
    • View All Products
  • Advertisers
    • Buy With SovrnSafe, unique inventory brings demonstrable results
    • Audiences & DataFind the audiences and data you need
  • Company
    • About SovrnThis is what we stand for
    • BlogTips and information that help you thrive
    • CareersGrow with us
    • Publisher’s Corner
    • Press KitWe’re making the internet better
  • Log In
  • Sign Up
Search
Categories
  • Analytics
  • Brand Safety
  • Commerce
  • Compliance
  • Data
  • Design
  • Distribution
  • Events
  • Fraud
  • Header Bidding
  • Malware
  • Media
  • Mobile
  • Monetization
  • No Category
  • Optimization
  • Piracy
  • Press Release
  • Services
  • Social Media
  • Tools & Tech
  • Transparency
  • Video
  • Viewability
November 11, 2020

Harnessing First-Party Data: Lessons for Publishers

Unlike third-party cookies, first-party data (information that consumers have directly given a publisher on a single domain) can help tell a more complete story about […]

Read More…

Never miss a post.

Subscribe and get updates on new blog articles,
weekly curated industry news, and more!
  • This field is for validation purposes and should be left unchanged.
Sovrn Logo Bars
  • Get Started
  • Sign In

Publishers

  • All Tools
  • Advertising Tools
  • //Signal
  • //Commerce
  • //Services
  • //Instant Pay
  • //Data Monetization

Advertisers

  • Buy With Sovrn
  • Audiences & Data

Resources

  • Support
  • Contact

Company

  • About Sovrn
  • Blog
  • Publisher’s Corner
  • Careers
  • Press Kit

Subscribe

You’ll get revenue tips, industry insight, and the news that matters.
  • This field is for validation purposes and should be left unchanged.

Publishers

  • All Tools
  • Advertising Tools
  • //Signal
  • //Commerce
  • //Services
  • //Instant Pay
  • //Data Monetization

Advertisers

  • Buy With Sovrn
  • Audiences & Data

Resources

  • Support
  • Contact

Subscribe

You’ll get revenue tips, industry insight, and the news that matters.
  • This field is for validation purposes and should be left unchanged.

Company

  • About Sovrn
  • Blog
  • Publisher’s Corner
  • Careers
  • Press Kit

Publishers

  • All Tools
  • Advertising Tools
  • //Signal
  • //Commerce
  • //Services
  • //Instant Pay
  • //Data Monetization

Advertisers

  • Buy With Sovrn
  • Audiences & Data

Company

  • About Sovrn
  • Blog
  • Publisher’s Corner
  • Careers
  • Press Kit

Resources

  • Support
  • Contact

Subscribe

You’ll get revenue tips, industry insight, and the news that matters.
  • This field is for validation purposes and should be left unchanged.
  • Sovrn on LinkedIn
  • Sovrn on Twitter
  • Sovrn on Facebook
Made with in Boulder, San Francisco, London & NYC
© 2020 Sovrn. All rights reserved.
  • Legal
  • Website Privacy Policy
  • Services Privacy Policy
  • Do Not Sell My Personal Information
  • Take Down Policy
  • Ad Choices