Commerce

PredixLabs Enters New Markets and Gains Efficiency with Sovrn Commerce

Sovrn Commerce Team // June 10, 2025

Overview

PredixLabs is a free online community built to help its members find and purchase in-demand products. Since the company launched in 2022, its proprietary software has been used primarily to monitor limited edition releases of sneakers and other fashion items. However, in response to user requests and shifts in product availability, the company needed to expand beyond its traditional focus and explore new markets like cameras, trading cards, and more. 

Read more about PredixLabs in our 2024 interview with CEO and co-founder Matthew Goodlander-Karant.

Opportunity: Expand reach, increase efficiency, maximize revenue

From the beginning, one of PredixLabs’ biggest pain points has been getting approved for merchant-specific affiliate programs. The PredixLabs community operates mainly on Discord, rather than typical affiliate channels like YouTube and Instagram – so merchants often struggle to understand their audience and its value. This unique business model makes it difficult to establish merchant partnerships or add new products in response to shifting member needs.

Link-building efficiency is another big challenge for the PredixLabs team. Because they’re typically dealing with limited edition merchandise and timely product drops, every second counts. Any time wasted on slow link building processes — or deciding which network to use for affiliate links — can literally take money out of their pockets. 

Solution: New ways to use Sovrn technology

With help from their Sovrn account manager, the PredixLabs team identified several opportunities to optimize their use of Sovrn technology and make progress toward achieving their goals. 

  • Leveraging merchant relationships: With more than 50,000 merchants in the Sovrn Commerce Network, PredixLabs no longer has to worry about individual merchant approvals. Working with Sovrn Commerce gives them access to all of Sovrn’s existing merchant partnerships, so they can quickly enter new markets and add product categories to their existing monitors.
  • Streamlining link creation: Deciding where to direct affiliate traffic can be a slow and tedious process because every affiliate network has its own rates and budgets. Sovrn eliminated the need for PredixLabs to select a network for every link by automatically routing clicks through our unique Link Optimization tool. This technology connects all their affiliate networks and sends every impression to the optimal partner — with no additional effort. 
  • Maximizing affiliate revenue: Link Optimization not only increases efficiency, but it also ensures that PredixLabs earns as much as possible from every click. They simply send their clicks through Sovrn Commerce and our technology finds the optimal partner to deliver the highest possible yield. 
  • Monitoring affiliate performance: Sovrn’s real-time data and analytics make it easy to see how every link is performing, which products are selling best, and how much revenue is coming in. The Sovrn Commerce dashboard puts performance data in one place, so PredixLabs can get the insights they need to make smart business decisions in an instant.

Results

Quantifying specific performance outcomes can be challenging for a company like PredixLabs, due to the non-cyclical nature of limited-edition product drops. However, these anecdotal results are worth noting:

  • Link creation is far more efficient because Sovrn’s Link Optimization tool eliminates the need to log into multiple networks and check individual rates.
  • Integrating affiliate relationships through Sovrn has led to significant revenue uplift, including a single day with over $5,000 in commissions from Nike.
  • Comprehensive performance data on the Sovrn Commerce dashboard makes it easy to constantly monitor results – compared to once-a-week checks on other platforms.
  • Sovrn’s real-time data and analytics provide immediate insights into link performance and user interest, which helps the company adapt its offerings on the fly.

Additionally, PredixLabs’ ability to quickly expand into new verticals has attracted a larger and more diverse audience – leading to significant growth in their Discord community. Over the past year, visitors to the Discord server have increased every single month. And group membership has grown by approximately 2.5% per month, with a retention rate of 90%.

Looking ahead

The PredixLabs team is finding new ways to serve their audience, including an increased focus on long-form content. Blog topics include the impact of trade and tariff policy changes, market reviews for various product categories, and trend analysis. This content is designed to keep their members informed about new products and cost implications, while providing value beyond simple affiliate links. 

In addition, the company is planning to launch a premium paid tier with additional tools for “power users” of the Discord community. Revenue from the paid group will be funneled into further development for both the free and paid groups.

PredixLabs also recognizes that their ability to pivot quickly into new verticals may be especially useful if current supply chain uncertainty leads to product shortages. With Sovrn’s vast network of merchant relationships at their disposal, the company could easily add monitors to help their members find household goods and other necessities – rather than just nice-to-have items.

Ready to get started?

Put the power of Sovrn Commerce to work for your affiliate program! Our support team is standing by to answer your questions about Link Optimization, real-time analytics, merchant partnerships, and more. 

If you’re not already using Sovrn Commerce for your affiliate marketing, sign up now! Once you’re approved, you can start earning right away. 

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