For publishers and creators with sites, nothing is more important than delivering a great shopping experience that keeps your audience coming back for more. Shopping galleries are a popular choice for affiliate marketers because they help readers find and purchase products they love in one convenient location — and they’re proven to increase clicks and conversions.
The problem is that building a traditional shopping gallery requires manual clicking, copying, and pasting. So if you’re publishing commerce content at scale — or you’re looking to add shopping features to your existing content — the effort can be time consuming.
That’s why Sovrn created Product Recommendations, one of the first features in the Sovrn Commerce suite entirely powered by AI. It automatically recommends relevant affiliated products and displays them in dynamic, customizable galleries.
Product Recommendations: A Smarter Way to Monetize Content
The Product Recommendations tool is a quick and easy way to add shoppable elements to your content — automatically. Here’s how it works:
- Content analysis: Our system scans your page content, analyzing topics and keywords using natural language processing to identify the most relevant product categories.
- Predictive analytics: It then generates smart search queries based on the content analysis. These queries are used to search our extensive product database.
- Product optimization: Our AI processes the search results to create tailored recommendations of high-converting products that align with the context of your content.
- Gallery creation: Recommended products are displayed in an attractive, customizable gallery designed to meet IAB standards for responsive layouts.
Our AI continuously learns from user interactions and conversion data to optimize product recommendations. It considers factors like product relevance, conversion rates, commission rates, and current pricing, and automatically selects products likely to generate the most revenue for the publisher or creator.
Why Use Product Recommendations?
Product recommendations offer a fully automated shopping experience that helps to increase clicks and drive conversions.
- Time savings: With just one line of code, Product Recommendations dynamically curate contextually relevant products and display them in a customizable gallery optimized for engagement and conversions.
- Ideal product selection: Our AI-powered tool automatically scans your content and selects the most relevant, highest converting merchandise from our database of more than 200 million retail products.
- Real-time updates: AI-generated galleries are automatically updated with current pricing and product information — and out-of-stock items are replaced with no effort on your part.
- Optimal traffic routing: Clicks are automatically sent to the highest paying merchant or affiliate network through Sovrn’s proprietary Link Optimization tool — so you’ll earn as much as possible on every click.
How to use Product Recommendations
Product Recommendations are a great addition to any commerce-focused content. Whether creating new content or looking to update existing articles, Product Recommendations provides a set-and-forget way to deliver an engaging on-page shopping experience.
If you use a content management system, you can add a simple line of code to your template and instantly incorporate Product Recommendations across your site. Or you can apply the feature selectively, with the option to customize placement and layout for each article. The choice is yours.
Interested in trying out Product Recommendations?
Sovrn’s Product Recommendations feature is currently open to all publishers and content creators who meet these criteria:
- You own a website.
Product Recommendations requires a functioning website to integrate and display product galleries. - Your content is focused on lifestyle topics.
Product Recommendations is especially great for lifestyle-focused websites covering home & garden, consumer electronics, sporting goods, etc. - You’re looking to automate and scale affiliate revenue.
Product Recommendations are designed to simplify your workflow and increase revenue potential, so it’s ideal for publishers who want to streamline link management and are looking to maximize revenue with minimal effort.
If you meet these three qualifications, you can use Product Recommendations by signing into your Sovrn Commerce account.
If you don’t have an account, you can sign up and apply to get started. For more information or to verify your eligibility, please contact our support team.